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Topik 4 - Fin Planning & Forecasting
Topik 4 - Fin Planning & Forecasting
Topik 4 - Fin Planning & Forecasting
PLANNING AND
FORECASTING
Strategic Planning
• Elements of strategic planning: mission statement,
corporate scope, statement of corporate objectives,
corporate strategies, operating plan and financial
plan.
• Financial planning is a multistep process:
1. Assumptions made on e.g. future levels of sales, costs
and interest rates for use in the financial forecast.
2. A set of projected financial statements is developed.
3. Projected ratios are calculated and analyzed.
4. The entire strategic planning is reexamined.
• The financial planning ties the entire strategic
planning process together.
The Sales Forecast
• Financial planning generally begins with a sales
forecast, which starts with a review of sales during the
past 5 years.
• Management likes higher sales growth, but not at any
cost.
• Sales growth must be balances against the cost of
achieving the growth.
• Sales forecast is the most important input in the firm’s
forecast of financial statements.
4
Capital2012 $900