Professional Documents
Culture Documents
Marketing Plan For A Jewellery
Marketing Plan For A Jewellery
Starting a Business…
•Limited time and budget to market the company to the segmented target population.
•The possible inability to meet demand due to the small size of the company.
• A growing market that, to a large degree, is unaware of Didyma Jewelery.
• The injection of fresh, creative designs in a somewhat stagnant industry.
• A decrease of availability of raw materials due to demand from
other industries.
• Artistic copycats that enter the market.
• A slowdown of the economy that will have a reduction on
individual's discretionary income.
Didyma Jewelery is providing its customers with innovative,
creative, handmade jewelry. It will provide the following benefits to
their customers:
• Selection
• Accessibility
• Customer service
• Competitive pricing
Demographics
• Male and female.
• Ages 21- .
• Have attended some or all of a 4-year degree program at a
university.
• Middle of the road liberal politically.
Behavior Factors
• Enjoy spending their discretionary income on art or jewelry.
• Have liberal political views.
• Live a progressive lifestyle.
Didyma Jewelery will be focusing on
two distinct groups of customers:
the end consumer,
and retailers.
(Galleries to be used as a distribution channel)
ADVERTISEMENT
• We distribute
various brochures
about special days
before; Valentine's
day, Christmas,
Mother's Day
• Word of mouth
www.didymajewellery.com.tr
• We give advertisement various magazines:
1. Emecmua’s especially women interested in Elle,
2. Wedding,
3. White Boutique,
4. Edwards Life magazines,
5. Gold News,
6. Sarraf magazine.
• Also we give advertisement to Didim local
channel is Kanal 35.
• In the same way we have given to the
newspaper ads to which high sale are:
1. Hürriyet Ege
2. Milliyet Ege
3. Gazete2000 Didim
4. Mavi Didim
• We announced in billboards to Didim in
the various places.
Visual Merchandising
PROMOTION
Diva jewelery
Gulaylar Gold
Antas
Favori
Goldaş
ZEN
Aytimur Kuyumculuk
Balat Jewellery
Denizkızı Gümüş
Didim Kuyumculuk
Apollon Kuyumculuk
Dolphin Silver
Arı Kuyumculuk
Dülgerler Kuyumculuk
Ar-Me Kuyumculuk
Ertuğ Silver
Arzum Kuyumculuk
Gold Sand Kuyumculuk
Atabey Jewellery
Mege Jewellery Center
Ata Sarraf
Öz Aydınlar Kuyumculuk
Aydın Kuyumculuk
Safir Kuyumculuk
Turquise Jewellery
Sinbad Jewellery
GOLD SECTOR In The World
• 68 billion dollar
• ABD %52
• The others:
• Asian Countries % 15,
• Japan% 12,
• Europe % 11
• Canada % 2
• Other Countries % 8
Gold Sector In TURKEY
• Capacity in TURKEY:
400 ton GOLD,
300 ton SILVER
500000 people works
50000 retail shops
15 technologic big firms
Price of sector 1250billion$
Import
2006 192 tones 3,8 billion $
Export
111 ton 2,2 billion $
Aegen Region-Mediterranean Region
FINANCIAL OUTLOOK
Reason for the Investment
• Didim is a Touristic Place.
• Target market to foreign people
• Jewellery sector is not enough
improvement in Didim.
• We trust our desgin and new product
Capital structure and Partnerships
• Mert Küçükyumuk
75000TL- 25% share
• Yeşer Sarıyıldız
75000 TL 25% share
• Özge Güzel
75000TL 25% share
• Elvan Elçin
75000TL 25% share
Financial Analysis of the Investment
Target Income 400000TL