TATA MOTORS

History
• Founded in 1945 by J.R.D.Tata
• Formerly known as Tata Engineering and
Locomotive Company (TELCO)
• Headquartered in Mumbai,Maharashtra,India
• Its product include passenger cars, trucks,
vans, coaches, buses, Military vehicles
MISSION

“WE INNOVATE MOBILITY SOLUTION WITH

PASSION TO ENHANCE QUALITY OF LIFE “
VISION
As a high performance organization, we are by
FY 2020
• The preferred choice for customers in
delivering excellence, efficiency and values in
design and engineering solutions.
• Achieving sustainable financial performance.
• Delivering exciting innovations
• The Tata Group's history with the Defence sector goes
back to the 1940s

• In the post-war years, JRD Tata saw the opportunity to

create an engineering giant the like of which the country
did not yet have.

• on September 1, 1945, Tata Locomotive and Engineering

Company was incorporated as a public limited company.

• On November 1 of that year, it received a certificate of

commencement to produce locomotives and boilers.
• Within one-and-a-half months of its birth “The company
was promoted to manufacture not only boilers and
locomotives but also heavy engineering equipment” such
as

• road rollers
• tractors
• earthmoving equipment
• diesel engines, etc.

• But, in view of the immediate post-war demand for the

former type of equipment, the Agents felt that it might
become necessary to commence the manufacture of such
equipment at an earlier stage.
• The Tata Group also developed a Wheeled
Armoured Carrier - Indian Pattern or ACV-IP,
better known as the 'Tatanagar'. (1947-2005)

• The group has contributed to serving India's

defence needs in the mobility segment
through Tata Motors
TIMELINE
MARKET SHARE 2017
MARKET SHARE 2018
MARKET SHARE 2019
• In fiscal year 2019, the market share of Tata Motors in
the commercial vehicles market across India was
about 44%

• The slowdown in the automotive sector had affected

the domestic commercial vehicles sales of the
company. It registered a drop of about 36% in sales in
2019 compared to the previous year.

– Commercial vehicles - Eicher6.13%

– Ashok Leyland18.37%
– Mahindra & Mahindra24.68%
– Tata Motors44.41%
Rank OEMs FY19 FY18 % Growth

1 Maruti Suzuki 1729826 1643467 5.25

2 Hyundai Motor India 545243 536241 1.68

3 Mahindra & Mahindra 254351 248859 2.21

4 Tata Motors 231512 210200 10.14

5 Honda Cars India 183787 170026 8.09

6 Toyota 150525 140645 7.02

7 Ford India 92937 90601 2.58

8 Renault India 79654 102222 -22.08

9 Nissan India 36525 52796 -30.82

10 Volkswagen 34859 45329 -23.10

Others* 38217 45610 -16.21

Total PV Sales 3377436 3287965

Sale of vehicles in unit

 New products
• Tata Altroz. Rs. 5.49 lakh Onwards.
• Tata Nexon EV. Rs. 15.00 lakh Onwards.
• Tata Gravitas. Rs. 15.00 lakh Onwards.
• Tata Nexon 2020. Rs. 7.00 lakh Onwards.
• Tata Tigor 2020. Rs. 5.80 lakh Onwards.
• Tata H2X. Rs. 5.50 lakh Onwards.
• Tata Tiago 2020. Rs. 4.80 lakh Onwards.
• Tata Tiago EV. Rs. 6.00 lakh Onwards.
 Product in defense
• Defense troop carrier LPT 709 4X2,XENON DC 4X4,SFC 407,SE 1613,SA
1212 ,LPTA 713,LPTA 1628,LPTA 715 UTILITY TRUCK

• ARMOURED SAFARI
• DEFENCE LIGHT ARMORED TROOP CARRIER LATC
• DEFENCE MINI PROTECTED VEHICLES
• DEFENCE COBACT SUPPORT PLATFORM

• LSUV LIGHT SUPPORT VEHICLE

• FICV FUTURISTIC INFANTRY COMBACT VEHICLE
• WHAP WHEELED ARMOURED AMPHIBIOUS PLATFORM
• LAMV LIGHT ARMORED MULTI ROLE VEHICLE