COMPANY PROFILE:-

RAYMOND
PRESENTED BY:-
LAVESH SETHIA
 INTRODUCTION
Type Private Holding Company
Industry Textiles, Engineering and Aviation
Founded 1925; 92 years ago
Headquarters Mumbai, India
[
Key people Gautam Singhania (Chairman & MD)

Products Fabrics, garments, designer

wear, denim, cosmetics &
toiletries, engineering files &
tools.
Website www.raymond.in
Introduction:
 Raymond---trust, heritage & excellence.
 A name that has over eight decades (80 years)
of consumer’s trust.
 Raymond's is one of the India’s leading fabric and
garment manufacturers and fashion retailers.
 Group also has business interests in readymade
garments, designer wear, cosmetics, engineering
tools, aviation.
 History

 1925-Kamlapati Singhania setup of the Raymond

woolen mill.
 1944-Kailashpat Singhania took over the Raymond
woolen mill.
 1958-First Raymond retail showroom.
 1964-Setup a new combining division to make
blended fabrics.
 1968-Readymade garments plant at Thane.
Cont.….
 1980-Vijaypat Singhania took over the business.
 1986-Launch of Park avenue.
 1990-First showroom at abroad—Oman.
 1991-Setup a new manufacturing facility in
Chhindwara near Nagpur.
 2000-Vijaypat Singhania retired and Gautam hari
Singhania took over the business.
 2006-Launched kids wear ZAPP! With first brand
store in Ahmedabad.
 2007-Joint venture to retails premium brand
“GAS”
in India.
Cont.….
 2008- Launch of 'Raymond Finely Crafted Garments' –
readymade apparel under Raymond brand.
 2008- Launch of 'Neckties & More' - New format store for
accessories.
 2009- Super 240s fabric launched – a world record.
 2011- launch of 'Makers' brand in the value for money fabric
segment.
 2011- 600th The Raymond Shop outlet opened.
 2013- Raymond Premium Apparel crossed Rs. 1 billion mark.
 2013- Pan-India launch of ‘Makers’ brand.
 June 27, 2017- Raymond Ranked in the OCBJ Top List of Private
Companies. Raymond has been listed in the Orange County
Business Journal’s(OCBJ) Annual Report of Top Private Companies.
RAYMOND : THE COMPLETE MAN
 The tag line of Raymond's
“The Complete Man” was
invented in 1990s and has
been on air for almost a
decade and half.
 Incorporated in
1925, Raymond has so far
been known for its
positioning.
Company profile

 Year: 1925 .
 CEO: Gautam Hari Singhania.
 HO: Mumbai, India
 With over 60% of market share in
India . It provides nearly 12,000
varieties of worsted suiting to cater
to customers across age groups,
occasions and styles.
 Export over 50 countries, including
USA, Canada, Europe, Japan and the
Middle East
 MISSION
Our mission is to become the preferred specialty
contractor in each of our market areas while enhancing
our employees’ quality of life and achieving consistent
operating profits that exceed industry standards.
 VISION
At Raymond, we build relationships with customers by providing
solutions to their challenges. We work proactively to accomplish this
through dedication, capability, integrity, and teambuilding. We
continually develop and strengthen these qualities by investing in
our people.
 PURPOSE
To improve the lives of our families and the families of
those with whom we work, while building unique and
exciting projects.
Key People
Product lines
 Financial Performance
 Total Income - Rs. 21286.943 Million ( year ending
Mar 2013)
 Sales: 9% growth (year ending Mar 2013)

FY13 FY12
(in crore) (in crore)
Net revenue Rs. 2061.32 Rs. 1869.48

Sales Rs. 1805 Rs. 1669

Exports Rs. 228 Rs. 196

 The Share holding pattern of
Raymond Ltd is as follows
Promoters 39.52%

Financial institutions 11.70%

Foreign Institutions 9.03%

N Bank Mutual Funds 15.20%

Other Companies 3.06%

General Public 20.11%

 WORSTED
•Largest manufacturer of worsted suiting.
•Capacity of 31 million meters.
•3 integrated world-class plants in India.

TAILORED CLOTHING
•Manufacturer of fine tailored formal suits, jackets
and trousers.
•Capacity of 1.0 million suits, jackets and 2.0 million
trousers annually.
DENIM
•Manufacturer of specialty ring denim, fashion &
color denim.
•Capacity of 47 million meters.
•JV with UCO NV Europe’s largest producer of
denim fabric.
•Manufacturing units in - Europe and Asia.
 JEANSWEAR
•Manufacturer of high fashion Jeanswear.
•Capacity of 1.5 million pairs of jeans per year.
•Integrated garment design, sewing and washing
operations.

DRESS SHIRTS
•Manufacturer of formal shirts.
•Capacity of 1.8 million shirts per year.
•Technical collaboration with Flex, Japan.

SHIRTINGS
•Manufacturer of fine cotton and linen shirting
fabric.
•Capacity of 21.6 million meters.
•JV with Gruppo Zambaiti, Italian high fashion
cotton textile group.
Product performance
 Award
 The Business world MostsRespected Company
Award 2011 in the Apparel & Textile category.
 Raymond has been ranked 20th in 'The Brand Trust
Report, India Study, 2011'.
 Images Fashion Awards 2009 - Most Admired
Textile Brand of the Year
 Beyond Business

Smt. Sulochanadevi Singhania

Raymond Embryo Research School at pune
Centre at Maharashtra

Raymond Rehabilitation
Centre at Thane
Competitors:

 Siya Ram
 Reid and tailor
 Mayur suiting's
 Vimal suiting’s
 Market Share

23%

RAYMONDS
3%
REID & TAYLOR
7% 60% GRASIM
VAN HEUSEN
VIMAL
3%
OTHERS

4%
 4 P’s
Product Price
-Worsted suitings -They are focused to medium to high
class.
-Tailored clothing
-Shirtings
-Woolen outwear

Place
-Operated in 55 countries. Promotion
-By advertisements.
Political factors:
 10 % capital subsidy.
 5 % interest subsidy on installation of machinery.
 A national fiber policy has also been set up.
Economic factors :
 Increasing inflation rate make the cost of production
high and thus reduce the profit margin of the industry.
Social factors:
 The demand of garments and apparels also depends
upon the changing lifestyle of people, also wants and
needs across different demographics affects.
Technological factors:
 These technological advancements have come about
through in all the five stages of production.
 Strength
• The Company has a superior technology-based manufacturing
capacity.
• Raymond Ltd has deep pan-India retail network accompanied
by strong and successful brands.
• It has Strong r&d for products and innovations.

Weakness
• The imports of wool from Australia are always susceptible to
the fluctuation in the exchange rates.
• Thus the supply chain management can be better than the
present state.
 Opportunities

• The strong domain expertise.

• Powerful brand positioning
• Provide opportunities in the newer markets, new segments of
• customers, new channels of distribution, etc.

•Threats
• Sharp increase in raw material prices, Fluctuating exchange
• rates.
• Higher domestic inflation and proposed mandatory levy on branded
apparels