Philippine Culture and Tourism

Geography

COURSE CODE: PCG 106

PREREQUISITE: MAP 102
INSTRUCTOR: MS. AME-FIL LOVE L. MAGDARAOG, MSHRM
OVERVIEW OF THE PHILIPPINES
Philippines
 The Republic of the Philippines is a sprawling archipelago in
Southeast Asia, bounded to the west by the West Philippine Sea
and to the east by the Pacific Ocean.
 A perfect example of how tourism can be a major player in
economic and event in the past decades the industry is able to
perpetuate and become a major business and employment
provider for many Filipinos.
 7, 641 Islands
 Three main geographical divisions: Luzon, Visayas, and
Mindanao.
 81 provinces
 The City of Manila is the capital of the Philippines.
The Islands
There are six (6) major island groups:
1. Luzon - the largest, northernmost island and the most densely-
populated that forms the northern landmass
2. Mindanao - the second largest island forming the southern landmass
3. Visayas - a cluster of collective islands including the major islands
Panay, Negros, Cebu, Bohol, Leyte, Samar, and Masbate
4. Mindoro - a mountainous island in the southern underbelly of Luzon
5. Palawan - a long, thin pencil-like island that is considered largest
province in the country in terms of total area of jurisdiction
6. Sulu Archipelago – an island chain running from the western tip of
Mindanao. comprising hundreds of volcanic and coral islands and
numerous rocks and reefs in the southwestern Philippines
DOMESTIC TOURISM AND ITS ORIGIN IN
THE PHILIPPINE SETTING
 Tourism in the Philippines began when the original inhabitants of the
country roamed around in search for food. Inter-tribe travel occurred
although the mode of travel was crude.
 A more recognizable form of tourism appeared in the Philippines when the
country was discovered by Ferdinand Magellan and when galleons or
wooden boats sailed between Mexico and the Philippines during the
galleon trade. During the American occupation of the Philippines,
Americans were able to reach Manila after two weeks on board the Pan-
American Airways air- clippers.
DOMESTIC TOURISM AND ITS ORIGIN IN THE PHILIPPINE SETTING

 The introduction of more comfortable and faster means of transportation gave the
early impetus for tourism in the Philippines. Travelers from the U.S., China, Japan
and Europe were provided inland tours by entrepreneurs with their unregistered
private cars and coaches called “colorum.” It was tolerated by the government
authorities at that time since tourism was not yet developed. Although there were
already visitor arrivals from other countries, there were neither tour operators nor
travel agencies which formally existed. There were only some offices like the
American Express International which informally arranged land tours for foreign
travelers.
 Steamship offices also endorsed tourist to private car and coach operators (colorum)
who rented their vehicles directly to tourists. The drivers of these vehicles served as
tour guides even without any formal training in tour guiding.
 =
WHAT IS TOURISM?
 “Activities of persons travelling to and staying in places outside
their usual environment for not more than one consecutive year
for leisure, business and other purposes.” (WTO, 1993)
 Tourism has proven itself to be the major catalyst for development
in any country.
 Ithas also elevated its role as a major player in other aspects such
as environmental protection and revitalization of cultures.
 Shows resiliency in face for major political health and economic
upheavals
 A pure activity where money earned is spent in places visited.
DOMESTIC TOURIST

 They are tourist who travel

within their own country.
 According to WTO (World
Tourism Organization) domestic
tourists are ten times as many as
international tourist and as a
group spend seven times the
amount spend by the latter.
First group of domestic tourist

1. Businessman
2. Executives
3. Diplomates
4. Missionaries
5. Students
6. workers
Second group of
domestic tourists

1. Vacationers
2. Pleasure
travelers
3. backpackers
Motivation to Travel
MOTIVATION TO GO ON HOLIDAY
TRAVELING FOR PLEASURE

Travels can be classified into two main group:

• Those who travel for professional political academic or

medical reason. (businessmen, executives attending
conferences, diplomats, missionaries, students, people who
are seeking medical help or recuperating, workers who
have found or are seeking jobs outside of their hometowns
or countries)
• Those who travel for pleasure
 Pleasure travelers are divided into two:

2. Tourist – 2.1 Inbound 2.2 Domestic

1. Excursionist – travelers who tourists – tourist
tourist – tourist
travelers who stay stay at least 24 who travel outside
who travel to a
not more than 24 hours at their their area of
country outside of
hours at their destination. residence but within
their own
destination, or who Tourists are their own country.
stay for only a day, further divided
not overnight. into:
 Travel
Expense
requirements

Domestic vs
International
Discriminatio Cultural
n adjustment
COMPARING LOCAL AND FOREIGN
TRAVEL
TRAVELING LOCALLY TRAVELING ABROAD
• Less expensive • More expensive
• No need for passports and visas • Requires passports and visas
• You travel as a first-class citizen and • Might encounter cultural adjustment
would not have to worry about racial difficulties in foreign destination
discrimination.

• Inspires a genuine appreciation of the

beauty of one’s own nation, not only in
terms of its natural resources but also of
the diverse cultural group that make up
the tapestry that is the national
characters.

• Expands one’s understanding of the one’s

nation and thus raises national
consciousness
 1. Inter
Types of Regional
Domestic
Tourist in
the 2. intra
Philippines 3. Local
Regional
TYPES OF DOMESTIC TOURISTS IN THE
PHILIPPINES
1. INTERREGIONAL – This types of traveler moves from one of the regions to
another. He or she would come, say from the National Capital Region and visit
Cebu, a province in the Central Visayas Region (Region VII). This type of
domestic traveler comprises the largest portion of the tourist market,
numbering about 12 million.
Who are the Inter Regional Tourist?

 He moves from one of the region to another

Manila (NCR

Palawan
(Region 4-
B)
Who are the Intra Regional Travelers?

 He moves from one province to another within one

specific region

Negros
Occidenta
l

Ceb
u

Bohol
Who are the local travelers?
 He is often classified as an excursionist because of the
assumption that he or she will not need to stay beyond 24
hours in his/her destination which is always within his/her
province.

San
Agoo, Fernando,
La La Union
Union
SWOT ANALYSIS OF TOURIST
ATTRACTIONS
 STRENGTHS

 In tourism it refers to
qualities of a region
that make it deal as a
tourist destination it
would measure in high
value attractions as well
as the over all comfort
and safety the place can
offer to a tourist.
Weaknesses
 Any condition in an area
that is detrimental to
pleasure and comfort of the
tourist is considered as
weakness. The most
common are difficulty
accessibility, uncomfortable
climatic conditions and lack
or absence of tourist
facilities.
 Opportunities

 It refers to the qualities or

assets of a region that can be
developed to improve its
desirability as a tourist
destination or projects that
are being planned or
implemented to improve the
conditions in area
Threats

Anything that has the

potential to inflict
damage or jeopardize
the safety of an
individual is
considered a threat.
THANK YOU!!!