DEVELOPMENT COMMUNICATION

PLAN

 DevCom Plan

 Elements of DevCom Plan

DEVELOPMENT COMMUNICATION
PLAN

 Road map or framework that is used to

disseminate the message across the target
audience and accomplish developmental
programs
DEVELOPMENT COMMUNICATION
PLAN

Significance
 It will make development communication efforts more efficient,
effective, and lasting

 It will set standards on how and when development programs will take
place

 It will increase the consistency of how a certain development program is

handled

 It will give a structure to determine whom you need to reach and how

 It will lead the team to the desired development outcome

 It will provide the employee/ audience necessary information about the

development program
Elements of the Plan
Situational analysis
(Kalagayang Pananaliksik)

 It provides an overview of the situation, explaining the

need for communication and the desired outcome/s
Elements of the Plan
Objectives
(Layunin)

 Statement that will describe the target effects of the

development program to the audience; there are five
characteristics of good objectives:

 Specific
 Measurable
 Attainable
 Realistic / Relevant
 Time-bound
Elements of the Plan
Target Audience
(Madlang Patungkulan)

 Statement that will describe how the target audience

thinks, feels and/or behaves in relation to
developmental programs
Elements of the Plan
Strategies
(Istratehiya)

 Statement that will describe how an objective is to be

achieved, which will provide guidelines and themes
for the overall development communication program
Elements of the Plan
Key messages
(Kalutasang Mensahe)

 The message/s you want your targeted audiences to

see or hear; there are tips for creating a successful
messages:

 Have a limited number of messages you are trying to

deliver

 Be concise

 Make each statement compelling

 Significant
Elements of the Plan
Tactics
(Taktika)

 These are the specific activities that put the strategies

into operation; it is considered as the “nut and bolts”
of the development communication plan
Elements of the Plan
Media
(Midya)

 Identifying the right outlet and specific contacts or

media representative; there are types of media that can
be used:

 Daily and community newspapers

 Local television and cable stations

 Local radio and public services programs

 Internet media

 Newsletters
Elements of the Plan
Timeline
(Panuntunang Oras)

 Plot of the schedule and other concerns that will

determine the proper sequence of activities of the
development programs
Elements of the Plan
Budget
(Panustos na salapi)

 Cost to be considered which includes campaign fees,

production costs, airtime, studio rental, research fees,
etc.
Elements of the Plan
Monitoring and evaluation
(Pagsusubaybay at Pagsusuri)

 Monitoring literally means watching, observing,

checking, or keeping track of the development
program, evaluation means determining the value,
significance, or worth of the development program
through careful appraisal and study