Idea/Value Proposition –

First Validation Deck

Adjunct Professor Virginia Cha

Team KARDI-B

NOTE:
This template was created by Professor Cha for Students to submit their completed work. The template is ©
Professor Cha, and not to be used by students for other purposes.
 The Opportunity:
Providing Medical Service at your doorstep
The team conducted 10 interviews  
• Aged 20-50 
• Based in Klang Valley, Malaysia
• Household assets of USD 3M including real estate)
• Male/Female, Married OR Female, Single Never Married/Divorced

The underlying opportunity:

4M households in Klang Valley
Total financial assets of USD 90Million looking for management
 Assumptions Validation

Customer Identification Customer Problem

Laziness
General Public No transportation
Tight schedules

Solution Attractiveness Competing Offer

Customers can do a body General/Common Clinics

check-up at the  Pharmacy
convenience of their home

Technology Price/Performance

Online Access Willing to pay a small fee

 Key Persona:  Meet Eddy
40
Selangor Software $$$$
2 children Engineer

“ I’m scared that my injuries that I have in the past will cause side effects in the
future– I’m always reluctant to spend on small injuries and unnecessary
expenses.  I’d like to receive a treatment for my recurring injuries from a

Attitudes
professional doctor without going to the clinic.

Behaviours Wants & Needs Barriers

● Positive mindset
● Understands the importance
of maintaining a healthy
lifestyle
● Do everything with a passion
● Very energetic
● Hobbies:  Basketball
● Often get injuries during
basketball ; Often feel sick 
● Has a lot of injury and
sick history
● Is curious about how friends
and colleagues maintain
good health
● Wants transportation to
clinic or do check-up at
home
● Does not prefer going to
the clinic
● Wants to know more about
ways to do body check-up
without going to the clinic
”
● Unwilling to spend for
small injuries, common
illnesses and unnecessary
expenses
● Often stuck with works due
to tight schedules which
caused him to have a little
free time
● Issues with transportation 
● Has an "over-
positive" mindset which
caused him to not seeking 4
for medical assistance 
 Insights from Validation
Assumptions Actual Comments N =10 Learnings
Assuming that peoples are • I'm busy with work most of the time.
• I would pay more to receive medical checkup • The customer would pay more
too busy with their schedule n=8
to go out from home. to save time.

• I would take Panadol when I feel sick instead

People prefer to take Panadol • The customer is interested in
instead of going clinic 
of going to the clinic. n=7 quick solutions

Cost of operating and • I’m think that buying/renting a vehicle is • The customer thinks about
renting/owning van is low cheaper than a shop. n=6 the bigger picture on the
compare to a shop things that they can gain
more value. 

During this pandemic, n =3  • The customer wants to stay

• I'm afraid of the corona virus. safe
people don't dare to go out 

The customer does not have • The customer wants

・ I am living alone with no car and using grab n=4
transportation to go to the conveniences.
for transportation is just too expensive for me.
clinic
5
 The team’s answer to Eddy’s problems:
“A mobile clinic van that is…”

Social Transparent Visual Easy

• Use “Moving Clinic” • Building trust through • User interface of  • Easy to contact
as a hook to drive relationships with detailed medical doctors
user acquisition clinic doctors information • Easy to get
• Gives a clear picture treatment
of available mobile • Easy to get medical
clinics consultation from
professionals
 7
Meet Our Brilliant Team
Karthigeyan Senthan Jeffrey Gan
STRATEGIES ANALYTICS
• Able to lead ideas into reality • Able to think critically
• Able to lead the team to success • Able to find solutions

Wai Kin Wei Wong Wei Hong

CONSULTANT COMPARISON
• Able to motivate the team  • Able to compare the advantages and disadvantages in a solution
• Able to bring the team spirit up • Able to find flaws in ideas

Chai Man Hon

STRATEGIES
• Able to strategize the most effective method to complete a task
• Able to utilize our resources in the most efficient manner
Thank you
Questions?
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