Cal Trout and the

Salmon Life
Cycle
The C.A.R.E Group Solutions
Andre Blair, Charlie Largay, Ella Martin, and Ryan Watson
 C.A.R.E. Group Solutions Team

Andre Blair Charlie Largay Ella Martin Ryan Watson

Senior, Finance Major Junior, Finance Major Junior, Accounting Major Junior, MIS Major, BA
Finance Lead Design/Media Lead Writer/Editor Lead Minor, Project Manager
Meet Megan Nguyen
● Education and Outreach
Coordinator
● 2+ Years with Cal Trout
● UC Davis Graduate
 California Trout

● Non Profit Organization

● Work to ensure resilient wild fish thrive in healthy waters for a better
California.
● Abundant wild fish = healthy waters, healthy waters benefit all
Californians.
● Over sixty large-scale, "boots on-the-ground" conservation projects
underway
 Our Purpose
“To increase the overall engagement of
California Trout’s audience as well as to
increase the youth interest in California
Trout”
Need - Educational
Toolkit Expansion
 The Video Series and Plan of Action

1 - Video Creation 2 - Feedback/Editing 3 - Tracking Data

● Nine part ● Curating ● After videos are

video series Videos to posted,
Cal Trout’s following
liking performance
 Timeline of Project

Project Proposal Editing Process #1 Editing Process #2

4/25 5/14 - 5/21 5/26 - 6/2

Presentation/
First 5 Videos Last Videos 4 Deliverables
6/3/21 and onwards
5/14 5/26
 Cost/Benefit Analysis
Video Fees
$600: Flat fee -
based on total time
of videos (5-6 mins)
Benefits Consulting
Fees
● Future use of 100 $1000: Flat fee -
videos expertise,
● Can appeal to knowledge, etc.
youth and mature
audiences Total: $1600
● Expansion of
However - Pro Bono
Educational Toolkit
work by C.A.R.E.
Group
 Success Metrics

Metric 1 - Video Metric 2 - Closing

Metrics Survey
A survey has been sent
After the videos are to Cal Trout members
posted, these data to measure
points will be satisfaction with the
measured: C.A.R.E. Group
● Views: 100 per ● Questions from
video (first 2 1-5 scale
weeks) ● Goal: 3.75
● Click-through average
rate: 4%
● Engagement:
75%
Lifecycle of a Salmon Video
Series
 Closing Survey
Overall
Average: 4.5

“Overall, great job to the team for their enthusiasm to make educational content about fish. It was
difficult to provide more feedback given the tight turnaround of the project and the delayed start but
the team pulled it off. Thank you!”
 Implications

Difficulty of Importance of
Flexibility
Video Editing Conservation
 Limitations

#1 #2

Lack of Quantitative
Timeline Delay
Feedback
 Recommendations

01 02

Instagram Reels Outreach Team

IG Newest Feature Sharing the Movement
Thank You!

Questions?