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Rubs/ Balm - Moov, Iodex, Himani Fast Relief,
Emami Mentho Plus, Amrujanjan Joint Ache
Cream

Analgesic/ Cold Tablet - Dcold, Stopache, Crocin,

Disprin

Digestives - Eno, Hajmola, Pudin Hara, Dabur

Hingoli

Medicated Skin Treatment - Itch Guard, Krack,
Ringguard, Clearasil

Cough Lozenges - Strepsils, Halls

Vitamin/ Tonic/ Heath Suppliments - Horlicks,

Complan, Boost, Chawanprash - Dabur, Sona
Chandi, Himalaya, Calcium Sandoz, Jeevanprash

Antiseptic Cream/ Liquids - Borosoft, Boroplus,

Dettol

Indian OTC healthcare is in nascent stages and ranks
11th in the global OTC market

Currently, aches/pains, cough, colds, hyperacidity,

minor topical infections, and indigestion are major
OTC categories

Emerging categories include cuts, wounds and burns,

muscle pains and sprains, diarrhea and constipation

Vitamins, cough & cold, antacids, antipyretics as

opportunity areas for switch in
India.

Cipla Ltd

Johnson & Johnson

GlaxoSmithKline Plc

Paras Pharmaceuticals

In-film & Event branding
Boots Piramal Health care started an initiative in Salaam
Namaste where actress Preity Zinta attributes her clear
voice to Strepsils

The Sa Re Ga Ma tie-up is a unique brand exercise to

leverage the brand's identity of a clear voice by associating
it with public figures such as Asha Bhosle and Kishore
Kumar

Smyle Sore Throat Reliever - The question was asked by a

voice resembling that of Amitabh Bachchan on KBC. The
child's answer, "Smyle Sore Throat Reliever," wins him a
crore of rupees. The ad helped make the product a national
brand

FMCG major Procter and Gamble (P&G) India
Mass Consumer Contact programme was a first-
of-its-kind initiative that not only displayed the
product but also allowed consumers to experience
its effect first hand at small towns and villages,
stores and cinema halls

P&G also conceptualized the House of Vicks, a

counter display for chemists to store Vicks
products so as to increase product visibility.
Converting Vicks Inhalers into trinket key-chains
proved a good campaign for the brand too

In 2003 Strepsils launched a Clear Speak column
on the front page of The Indian Express. This 10
column centimetre (cc) fully-coloured column
consisted of 5cc of Strepsils branding and another
5cc of an interesting comment from a
commentator, cricketer or coach

Through Organized Retailers

Apollo Pharmacy, Medicine Shoppe, and Good

Health etc. are entering the market

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