Work in group. Discuss the following questions.

1. What is an announcement and advertisement?

2. What is the purpose of an announcement and advertisement?

3. Where do you usually find an announcement and

advertisement?

4. Mention several kind of announcement and advertisement?

An announcement means
something that someone says
officially, giving information
about something, or when
someone announces
something.
Make the announcement as interesting

as possible. When it is about an event,

let people feel they are missing

something if they don’t come.

Use positive words to motivate your readers

or listeners to reach similar goals

Your readers will be able to understand the

information quickly and can refer back to it easily.

Write a short, friendly announcement that’s to the

point when you’re sharing positive news. Written in

right tone, an announcement can show a wish to

keep up a business or personal relationship. It can

also build on positive feelings like confidence,

allegiance, and helpfulness.

Recognize what others have achieved in

your announcement, and motivate your

readers reach similar goals.

Present your information in a plain and

complete way, so your reader will understand

you the first time (and not ask questions

later).
If the news you are announcing is bad, write it

in a direct statement. Add a message of

understanding and optimism to your

announcement, in a respectful tone.