NOKIA CASE STUDY

Presented by: Satyam Basaiye

Roll no : 206108
ABOUT THE COMPANY
  Nokia Corporation is one of the world's largest
telecommunications equipment manufacturers.
 Nokia was established in 1865. The name Nokia
originated from the river which flowed through the
town of the same name (Nokia).
 Headquarters are in Espoo, Finland .
 Nokia provides mobile communication equipment
for every major market and protocol, including
GSM, CDMA.
EARLY SUCCESS
 Nokia grew very well and almost become one of the best
trendsetting phone manufactures in the 90’s
 The Top 20 Nokia Handsets were included in the top 50
mobile phones
 Between 2003-2005 Nokia were enjoying a 70% market
share through the sell of its top model Nokia 1100 and
Nokia 1110

Nokia 1100
Nokia 1110
PROBLEM STATEMENT
 Reason Behind The Failure Of Nokia To
Cope Up With The Current Product
Innovation In The Cellular World
WHY NOKIA FAILED ?
Ignored The
Failed To Develop Lack of product
Market- Didn’t
Ecosystem innovation
Adapt

Wrong Deal With Losing Market

All Hardware No
Wrong Guy Share On Both
Software
(Microsoft) End

High Competition
From Android
And iOS
MISTAKES MADE BY NOKIA
1. Outdate Symbian OS
 Launched Symbian in 2002
 Thought it would be successful even in year
2008
 Failed to adopt and innovate
2. Wrong deal with windows
 Leap of faith
 Declining condition
 Biggest mistake
3. Only Hardware, No Software
 Apple have 3 lakh apps by 2010
 Google had 1.25 million apps by 2010
 But, nokia didn’t even have 20,000 apps
4. Losing market share on both ends
 Lowest segments of phones
 Nokia 1100
 Very late
5. Wrong leader
 Hiring CEO didn’t work for them
 Didn’t concentrated of competition
 Force to cell windows phone
SOLUTION
Company solution:
 Adopt android OS
 Changed CEO
 Targeting medium range smartphone
 Reintroduce old models like Nokia 3310
Other solution:
 360 analysis of market and company
 Increase product innovation
 Remove myopia
 Recall old brand image on customers mind
 Implement right umbrella brand strategy
 Build strong distribution chain
KEY LEARNING
 Don’t treat to change
 Always look for opportunity and catch them
 Without innovation you can’t survive in
competitive market
 Change yourself according to market
 Leader must have willing to operate your business
for company and customer benefit not personal
CONCLUSION
 The Nokia have an opportunity to re-enter into the
market with strong manner
 Also they have different way to solve their
problems and issues and come back with its
solution.
 Nokia have threat to change and it is the biggest
reason for its failure in market.
[ Thank you ]
Any questions ? Please ask !!!