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Social Media: Abeer Mahrous Faculty of Commerce Cairo University Egypt
Social Media: Abeer Mahrous Faculty of Commerce Cairo University Egypt
Social Media: Abeer Mahrous Faculty of Commerce Cairo University Egypt
ABEER MAHROUS
FACULTY OF COMMERCE
CAIRO UNIVERSITY
EGYPT
1. The specter of Social Media
By 1979, Tom Truscott and Jim Ellis from Duke University had
created the Usenet, a worldwide discussion system that allowed
Internet users to post public messages
about 20 years earlier, Bruce and Susan Abelson founded “Open
Diary that brought together online diary writers into one
community
“web log” was first used at the same time, and truncated as “blog”
The growing availability of high-speed Internet access further
added to the popularity of the concept, leading to the creation of
social networking sites such as MySpace (in 2003) and Facebook
(in 2004).
The most recent addition to this glamorous grouping has been so-
called “virtual worlds”
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User Generated Content (UGC) can be seen as the sum of all ways in
which people make use of Social Media
broad popularity in 2005
describe the various forms of media content that are publicly available
and created by end-users.
fulfill 3 requirements to be considered as such:
first, it needs to be published either on a publicly accessible website or on a social
networking site accessible to a selected group of people;
second, it needs to show a certain amount of creative effort; and
finally, it needs to have been created outside of professional routines and practices.
While UGC has been available prior to Web 2.0, technological drivers,
economic drivers, and social drivers (e.g., rise of a generation of “digital
natives” and “screenagers”: younger age groups with substantial technical
knowledge and willingness to engage online) make UGC nowadays
fundamentally different from what was observed in the early 1980s.
Copyrights reserved to Dr. Abeer Mahrous 06/08/2021
2. What is Social Media—And what is it not? (cont’d)
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1. Choose carefully
2. Ensure activity alignment
3. Access for all
4. Media plan integration
5. Pick the application, or make your own
Watch out for Mobile Social Media! Mobile Web 2.0; open
standards and flat-rate systems
Even the manual entry of web addresses using small and difficult-
to-handle keyboards is becoming history. Soon, all items around
you will be equipped with Radio Frequency Identification (RFID)
tags that will be able to automatically connect to your mobile
phone and send URLs to them, similar to today's text messages.
This technical evolution is laying the groundwork for moving
Social Media applications away from desktop PCs and laptops,
toward mobile devices.
Why log into Facebook if you can easily update all your friends
using Twitter? Why wait until you return home to watch the new
YouTube video if you can do so conveniently on your iPhone?