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    6481 01 Ansoff Growth Matrix

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    Karim2030
    The Ansoff Growth Matrix outlines four strategies for business growth: Market Penetration, Product Development, Market Development, and Diversification. Market Penetration involves selling more of the existing products to existing customers and carries the lowest risk. Product Development involves selling new products to existing customers and has medium risk. Market Development involves selling existing products to new customer types and also has medium risk. Diversification involves selling new products to new customer types and carries the highest risk.

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    6481 01 Ansoff Growth Matrix

    Uploaded by

    Karim2030
    48 views11 pages
    The Ansoff Growth Matrix outlines four strategies for business growth: Market Penetration, Product Development, Market Development, and Diversification. Market Penetration involves selling more of the existing products to existing customers and carries the lowest risk. Product Development involves selling new products to existing customers and has medium risk. Market Development involves selling existing products to new customer types and also has medium risk. Diversification involves selling new products to new customer types and carries the highest risk.

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    The Ansoff Growth Matrix outlines four strategies for business growth: Market Penetration, Product Development, Market Development, and Diversification. Market Penetration involves selling more of the existing products to existing customers and carries the lowest risk. Product Development involves selling new products to existing customers and has medium risk. Market Development involves selling existing products to new customer types and also has medium risk. Diversification involves selling new products to new customer types and carries the highest risk.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    48 views11 pages

    6481 01 Ansoff Growth Matrix

    Uploaded by

    Karim2030
    The Ansoff Growth Matrix outlines four strategies for business growth: Market Penetration, Product Development, Market Development, and Diversification. Market Penetration involves selling more of the existing products to existing customers and carries the lowest risk. Product Development involves selling new products to existing customers and has medium risk. Market Development involves selling existing products to new customer types and also has medium risk. Diversification involves selling new products to new customer types and carries the highest risk.

    Copyright:

    © All Rights Reserved
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    of 11

    Ansoff Growth Matrix

    Market Product
    Penetration Development

    Present
    Market
    Selling more of the same to Selling new products to
    the same types of people Lowest Medium existing customers
    Risk Risk

    Market Diversification
    Market
    Future
    Development Selling new products to new
    Medium Highest
    Selling the existing products consumer
    Risk Risk
    to new types of consumer

    Product Product
    Present Future
    Ansoff Growth Matrix

    Present Market Penetration


    Market

    Lowest Medium Selling more of the same to the


    Risk Risk same types of people
    Market
    Future

    Medium Highest
    Risk Risk

    Product Product
    Present Future
    Ansoff Growth Matrix

    Present Market Development


    Market

    Lowest Medium Selling the existing products to


    Risk Risk new types of consumer
    Market
    Future

    Medium Highest
    Risk Risk

    Product Product
    Present Future
    Ansoff Growth Matrix

    Present Diversification
    Market

    Lowest Medium Selling new products to new


    Risk Risk consumer
    Market
    Future

    Medium Highest
    Risk Risk

    Product Product
    Present Future
    Ansoff Growth Matrix

    Present Market Penetration


    Market

    Lowest Medium Selling the existing products to


    Risk Risk new types of consumer
    Market
    Future

    Medium Highest
    Risk Risk

    Product Product
    Present Future
    Ansoff Growth Matrix

    Market Penetration Product Development

    Present Selling more of the same to Selling new products to


    the same types of people existing customers
    Market

    Market Development Diversification


    Future

    Selling the existing Selling new products to


    products to new types of new consumer
    consumer

    Present Future

    Product
    Ansoff Growth Matrix
    Product
    Present Future

    Market Penetration Product Development


    Present
    Selling more of the same to Selling new products to
    the same types of people existing customers
    Market

    Market Development Diversification


    Future

    Selling the existing Selling new products to


    products to new types of new consumer
    consumer
    Ansoff Growth Matrix

    Market Product
    Penetration: Development:

    Present
    Market
    Selling more of the same to Selling new products to
    the same types of people Lowest Lowest existing customers
    Risk Risk

    Market Diversification:
    Market
    Future
    Development: Selling new products to new
    Lowest Lowest
    Selling the existing products consumer
    Risk Risk
    to new types of consumer

    Product Product
    Present Future
    Ansoff Growth Matrix
    Product
    Present Future

    Market Penetration Product Development


    Present
    Selling more of the same to Selling new products to
    the same types of people existing customers
    Market

    Market Development Diversification


    Future

    Selling the existing Selling new products to


    products to new types of new consumer
    consumer
    Ansoff Growth Matrix

    Market Penetration Product Development

    Present
    Selling more of the same to Selling new products to
    the same types of people existing customers
    Market

    Market Development Diversification


    Future

    Selling the existing Selling new products to


    products to new types of new consumer
    consumer

    Present Future

    Product

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