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WEEK 2-Kesejahteraan Konsumen
WEEK 2-Kesejahteraan Konsumen
PERILAKU
KONSUMEN
WEEK 2
SEM GENAP 20/21
Copyright © 2018 Pearson Education Ltd. 2-1
Chapter Objectives
1. Ethical business is good business.
2. Marketers have an obligation to provide
safe and functional products as part of
their business activities.
3. Consumer behavior impacts directly on
major public policy issues that
confront
our society.
4. Consumer behavior can be harmful to
individuals and to society.
Copyright © 2018 Pearson Education Ltd. 2-2
1. Ethical business is good business.
• Is it possible for
marketers to “do
good” and still “do
well”?
• Can they provide
profits and still do
what’s right for
customers and the
environment?
Copyright © 2018 Pearson Education Ltd. 2-3
Business Ethics and Consumer Rights
• Business ethics are rules of conduct that
guide actions in the marketplace
• There are cultural differences in what is
considered ethical.
Consumers’ Rights
and Product
Satisfaction
• Market Regulation
o Corrective advertising
• Consumerism
o Culture jamming
• Conscientious consumerism
The consumer’s focus on personal health
is merging with a growing interest in global
health
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THANK YOU
SEE YOU NEXT WEEK
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