SEMINAR

PRESENTATIO
N ON
TOPIC SUBMITTED BY:
ARYAN KUMAR SINGH
MBA1950302
DIGITAL 3RD SEMESTER
MARKETING (2019-21)
 KEYPOINTS..!!
 Content Marketing
 Digital marketing…?
 Content Writing
 Benefits of digital marketing
 Email Marketing
 Digital Marketing tools
 Affiliate Marketing
 SEO (Search Engine Optimization)
 Digital Branding
 SMO (Social Media Optimization)
 Benefits of Online Marketing over Offline
 SMM(Social Media Marketing)
Marketing
 PPC (Pay Per Click)
 Conclusion
 DEFINITION
 Digital marketing is an umbrella term for the marketing of products or
services using digital technologies, mainly on the Internet, but also including
mobile phones, display advertising, and any other digital medium.
DIGITAL MARKETING TOOLS

 Sprout Social
 Google Analytics
 Facebook Business Manager &
Facebook Insights
 Hotjar
 LinkedIn Programmatic Ads
 AdRoll
 Google Search Console
 Google Ads
 Google Keyword Planner
BENEFITS OF DIGITAL MARKETING
 The most cost-effective way of marketing
 Very promising for small businesses
 Easily measurable form of marketing
 Better conversion rates
 Easier to monitor competitors
 Helps you target ideal buyers effectively
 Better ROI
 Helps you connect with mobile customers
 Compete with large corporations
DIGITAL MARKETING CONSIST OF

 SEO (Search Engine Optimization)

 SMO (Social Media Optimization)
 SEM (Search Engine Marketing)
 SMM(Social Media Marketing)
 Content Marketing
 Email Marketing
 Branding
 Web Designing
 Application Development
WHAT IS SEO..?
Whenever you enter a query in a search engine and hit 'enter' you get
a list of web results that contain that query term. Users normally tend
to visit websites that are at the top of this list as they perceive those to
be more relevant to the query. If you have ever wondered why some
of these websites rank better than the others then you must know that
it is because of a powerful web marketing technique called Search
Engine Optimization (SEO).
SEARCH ENGINE OPTIMIZATION
WHAT IS SMO..?
Social media optimization (SMO) is the use of social media
networks to manage and grow an organization’s message and
online presence. As a digital marketing strategy, social media
optimization can be used to increase awareness of new products
and services, connect with customers, and ameliorate potential
damaging news.
 WHAT IS SMM..?
 Social media marketing (SMM) is a form of Internet marketing that utilizes
social networking websites as a marketing tool. The goal of SMM is to
produce content that users will share with their social network to help a
company increase brand exposure and broaden customer reach.
PPC(PAY PER CLICK)
Pay-per-click (PPC) is an online advertising model in which an advertiser
pays a publisher every time an advertisement link is “clicked” on.
Alternatively, PPC is known as the cost-per-click (CPC) model. The pay-
per-click model is offered primarily by search engines (e.g., Google) and
social networks (e.g., Facebook). Google Ads, Facebook Ads, and Twitter
Ads are the most popular platforms for PPC advertising.
CONTENT MARKETING
Content marketing is the creation and distribution of digital
marketing collateral with the goal of increasing brand awareness,
improving search engine rankings and generating audience interest.
Businesses use content marketing to nurture leads and enable sales by
using site analytics, keyword research and targeted strategy
recommendations.
CONTENT WRITING
Content writing is the process of planning, writing and editing web content,
typically for digital marketing purposes. It can include writing blog posts
and articles, scripts for videos and podcasts, as well as content for specific
platforms, such as tweetstorms on Twitter or text posts on Reddit
EMAIL MARKETING
Email marketing is the use of email to promote products or services
while developing relationships with potential customers or clients. It
is essentially direct mail done electronically instead of through the
postal service.
AFFILIATE
MARKETING
Affiliate marketing is the process by which an affiliate earns a commission
for marketing another person’s or company’s products. The affiliate simply
searches for a product they enjoy, then promotes that product and earns a
piece of the profit from each sale they make. The sales are tracked via
affiliate links from one website to another.
DIGITAL BRANDING
Digital branding is a brand management technique that uses a
combination of internet branding and digital marketing, online
marketing to develop a brand over a range of digital venues, including
internet-based relationships, device-based applications or media
content. It has emerged strongly over the last decade along with its
roots from direct marketing.
BENEFITS OF ONLINE MARKETING
OVER OFFLINE MARKETING

 High return on investment (ROI) through Online Marketing.

 Target only most interesting audience, pay only
 You can start without spending with small amount.
 Advertising your products on specific hours, time or day bases.
 Fully Controlled as per your location, budget and time.
 CONCLUSION
 The study started with the aim to analyse the different issues related to the digital
marketing. Based on the discussion it has been found that in case of the digital
marketing the most important aspect is to connect with the users. The ladder of
engagement has shown the approaches to attach with the customers. The study
has also revealed that in order to utilise the digital marketing in an effective way,
the companies are required to design an effective platform. With the example of
Pinterest the effectiveness of a social media platform has been discussed. The
current trends in the digital marketing have also been discussed in the study