Activity

Directions: The class will be divided into

groups. Each group will receive an
improvised board and a piece of chalk.
The task of the group is to guess the name
of the television commercial based on the
“tagline” that will be presented.
 “
We find ways

Banco De Oro (BDO)

 “
The Milkiest Ever

Nescafe
 “
Batang May Laban

Bonakid
 “
I love you sabado

Jollibee
 “
Para sa linis at bangong
tumatagal

Surf Fabcon
 “
Macho ganado

Mang Tomas
 “
Tibay Araw Araw

Bear Brand
 “
Para laging good vibes

Dolfenal
 “
O’barr sa sarap

Fudgee barr
 “
Nothing works better

Double control diatabs

 “
Real fruit juice and sarap

Nesfruta
 Activity
Directions: TV commercials will be
presented to the class. After watching,
answer the checklist provided by putting a
check mark at the opposite of the possible
characteristics of the commercial.
 Strongly
Characteristics Disagree Agree Strongly Agree
Disagree

1. Gives us
enough
C information
about the
product
H
2. Maximizes the
E time
C 3. Teaches about
K human values

L 4. Very
entertaining
I
S 5. Suitable to all
ages
T
 Questions
1. Do the commercials affect you in different ways?
2. Which among the three commercials do you like the
most? Why?
3. Did the commercials persuade/ encourage you to buy
or patronize their product?
4. Which among the 5 characteristics of Commercial 1
encouraged you to buy the product? Commercial 2?
Commercial 3?
Propaganda
Techniques
 Propaganda
is the more or less systematic effort to
manipulate other people’s beliefs,
attitudes, or actions by means of symbols
(words, gestures, banners, monuments,
music, clothing, insignia, hairstyles,
designs on coins and postage stamps, and
so forth).
 1.
Bandwagon
persuading consumers by
telling them that others are
doing the same thing.
 2.
Testimonial
A product is sold by using
words from famous people
or authority figures.
 3.
Transfer
The product is sold by the
name or picture of a famous
person or thing but no words
from the said person or thing.
 4.
Repetition
The product’s name is
repeated at least four times in
the ad
 5.
Emotional
Words
advertisers and propagandists
can bring across positive
feelings about their product to
consumers.
 Activity
Directions: Read the following lines,
phrases or sentences from the scenes in the
TV commercials. Tell whether they fall
under bandwagon, testimonial, transfer,
repetition, and emotional words.
 1. 2. The father in the
The ladies sing… commercial of PLDT
Caronia… NDD said to his son
Caronia… Caronia “Kung saan ka
masaya,suportahan
taka.
Manny Pacquiao says
3. “Hindi ako takot
umaray,may Alaxan FR
naman”,expert sa body
pain, bilis magpagaling.
 2. Alden Richards and
Maine Mendoza sing
Paniwalaan Mo in the
endorsement of
McDonalds.

Six women who are

3. washing their clothes
using Ariel 7.50
endorsed the product.
 Activity
Task: Where do I Belong?

Direction: Identify the propaganda

technique use on each TV commercials.
1.
2.
3.
4.
5.
6.
7.
8.
9.
10
.
 Assignment/project
Using the same group in the first activity, each
cluster will pick a propaganda technique and
make a commercial endorsing your chosen
product.

Date of submission: November 29, 2019 (Friday)