EFFECTIVE COMMUNICATIONS

(7 C’S)

Presented by:
Haris Mahmood Mughal

MBA – I
Evening
THE SEVEN C’S

 basic principles of “effective communication” .

 how your message can becomes effective.

 Theseprinciples also tell about style and

importance of the message.

 These principles commonly known as 7 C’s of

effective communication.
 SEVEN C’S OF EFFECTIVE
COMMUNICATION

1. Completeness
2. Conciseness
3. Consideration
4. Concreteness
5. Clarity
6. Courtesy
7. Correctness
 1) COMPLETENESS

 Message Receiver- either listener or reader, desire complete

information to their question. e.g.

 If possible, provide him some extra information which he does

not know,.

 In this way you can maintain a good relation with the listener.

 Answers to his all questions carefully

FIVE W’S

 WHO?
 WHAT?
 WHEN?
 WHERE?
 WHY?
 CONCLUSION OF COMPLETENESS
At the end we can say that, you must provide him:-
1. All necessary information as requested by him.
2. Answers to his all questions carefully
3. Provide some more information, which he is not
requiring , just to maintain good relations.
HOW TO ACHIEVE THE
CONCISENESS ?
For achieving the conciseness you
have to consider the following.
1.Avoid wordy expression

2.Include only relevant material

3.Avoid unnecessary repetition.

 3) CONSIDERATION
 Consideration means – To consider the receiver’s
Interest/Intention.
 It is very important in effective communication while
writing a message you should always keep in mind your
target group
consideration is very important “C” among all the seven
C’s.
 4) CONCRETENESS

 It means that message should be specific instead of

general. Misunderstanding of words creates problems for
both parties (sender and receiver).
 when you talk to your client always use facts and figures
instead of generic or irrelevant information.
The following guidelines should help you to achieve the
Concreteness.
i- use specific facts and figures
ii-choose image building words
e.g
General
He is very intelligent student of class and stood first in the
class.
5)
CLARITY
CLARITY

In effective business communication the message should be

very much clear. So that reader can understand it easily.
You should always Choose precise words.
Always choose familiar and easy words.
Construct effective sentences and paragraphs.
6) Courtesy
COURTESY
 Be polite and generous

 Do not shout

 Apply socially accepted manners.

 Be tactful, thoughtful and appreciative.

7) Correctness
 7) CORRECTNESS

Proper grammar and sentence structuring

o Use the right level of language

o Check the accuracy of figures, facts and words
o Maintain acceptable writing mechanics
End