Group -6

Case study :Volunteering

Summary
The case discuss about Employee Volunteer
Program initiated by Timberland .
Timberland has been successful in
implementing EVP
Discuses Issues such as :
◦ Are Employee Volunteer Program beneficial in
terms of loyalty and retention of employee .
◦ How can companies maintain a balance between
employee productivity and community service .
Timberland :Reasons for Success
They have taken it seriously and have
included it in their corporate practices .
They Release annual CSR Report
Their CEO Jeffery Swartz Started it With
the visiion that
◦ They their company could bring social
changes
◦ And saw long term benefit from it .
How they did it ?

Launched an In-house volunteer program

in 1992 –Named “ The Path to Success “
Employees are free to choose own
Volunteer activities .
Company Helps employee in finding the
right service program
Due to High employee participation(more
than 90%) They have has allocated 40 hrs
to it.
How they did it ?
Service sabbatical Program –upto
employees each year are given time off
for 3-6 months –and work with a non
profit organization ful time
Full pay and benefits re given to
employee during that Time .
Two targets :
◦ Community well being
◦ Employee enrichment
Others Compaines doing EVP
Salesforce.com
SAS
Shelll
Verizon
Q1. What are the benfits to companies
operating a volunteer employee program
stated in the case study ?Do you agree
Answer.1
Benfitsto companies operating a
volunteer employee program are :

 Leads Employee Retention and Employee Loyalty

 Revitalizes employee
 Development of new skill set for employee
 One with community feeling for companies .
 Long term benefit for companies :Which leads to
profits
Q2 .How can companies encourage employee to
participate in volunteer programs and avoid
having employees feel that “by volunteering , they
are potentially derailing their chances for
promotion because of the time they’ll spend out
of office .Do you agree ?
Answer 2
Companies can encourage employee to
participate in volunteer programs by :
By making volunteer programs for complusary
for all employees at all levels from higher
management to staff .
They can give it more importance ….by
considering it during appraisals and promotions
.
Q3 .On timberland’s website do you get
sense that Timberland is genuine in its
commitment to CSR ?Does that create a
good impression of the company or not
make much difference in your perception
of it ?
Ans 3 .Current program s
The website is well updated on corporate
Responsibility and current program and given
equal importance
Detailed Reports on all activities done so far

Current activities
Earth keeping
Tree plantation
Reforest Hatti
Thanks You ..