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Sas Institute of Management: Project On
Sas Institute of Management: Project On
Sas Institute of Management: Project On
PROJECT ON
SUBMITTED TO:
PROF. BHAGESH SANKHE
SUBMITTED BY:
AJAY KUMAR KUMBHAR
MY COMPANY NAME
“aj COMPANY”
Size
500 ml
300 ml
BENEFITS OF MY PRODUCT
If you buy 2 bottles of “CHILL DRINK” you get
discount on it.
If you purchase 10 bottles then you will be able to
participate in lucky draw & you can win
1 juicer mixer
1 wrist watch
PRICE OF MY PRODUCT
Cost of ingredients Rs. 3
Packaging Rs. 2
Factory overhead Rs. 2
Miscellaneous Rs. 1
Retailer margin Rs. 2
Advertisement Rs. 4
Profit Rs. 5
so the total pric e
PRICING STRATEGY OF MY PRODUCT
OBJECTIVE OF PRICING
Profit oriented
To achieve a target return
to maximize profit
Sales oriented
to increase sales volume
to maintain or increase market share
status oriented
To stabilize prices
To meet competition
PLACEMENT OF OUR PRODUCT
DIRECT DISTRIBUTION: Direct distribution involves
distributing direct from manufacture to customer.
CONT…..
INDIRECT DISTRIBUTION: In this involves
distributing your product through the intermediary
for example manufacturer sell to wholesaler & then to
the retailer.
PROMOTION OF OUR PRODUCT
STATIC
Newspaper
Magazines
Posters
Wall painting
• BROADCAST
Television
Radio
Events
Word of mouth
SWOT ANALYSIS OF OUR PRODUCT