More than 4.

84 million persons are in housing shortage in

Central American region
In the Central American bloc including Panama, Dominican Republic and Belize,
four out of ten families are hoping to have decent housing and safe for habitation,
the study of the American Council on Housing and Human Settlements (CCVAH).

Thus, a total of 11.3 million households, more than 4.84 million eligible housing
deficit: either because they have no home or because the dwelling does not meet
basic quality conditions.

In the rest of the region, even for the most robust economies. Costa Rica has the highest
deficit in quality, with 91%, while Panama, the highest percentage in number of homes
needed, with 73% of families without according to CCVAH.

Monday, June 21, 2010 9:50

Source: La Prensa Gráfica

www.urbanisa.com
 Sistema Marketing
Internet, Portal 2.0, Regalar Casas, Concurso de Casa, Periódico, Red de Afiliados
Marcas, Patrocinadores, Inversionistas.

Fondos/ Financiero/ (Banco)

Alianzas Fondos de Inversión, Prestamos Cooperativa dos, Banco de Segundo Piso

A&E/Constructora
Alianzas Obra Gris, Deluxe y PreCast

Redes/ Franquiciador
Alianzas Corredores Normales, Afiliados, Franquicia dos
Grupo Automatic will build 150,000 homes in 10 years

The initiative will be accomplish by Urbanisa a Franchise solution developed by

Grupo Automatic in eight years of working and studying the business conditions
and trends.

The Group has many advantages:

• Knowledge of the market

• Management systems (for every aspect of the construction process).
• Online Construction Information Technology System (one of the world's most advanced).
• Central American block unified Marketing Initiative (world class).
• Web portal (every master and franchise has their own page).
• Mass Marketing and PR initiative ( The entire deficit is 4.8 million and growing )
• Home designs (100s).
• ISO 9000 based Operation and Training
• Financial solutions for buyer, Joint Ventures with funds such as OPIC ,CAIB fund for home
building, etc

www.urbanisa.com
4 Functional Units Working Together

Marketing and Financial

Sales Prepaid,
(Franchise) Bonus, CMBS

Land
Development Manufacturing
and Assembly
Agreements

In one single Information Technology ERP System

 Urbanisa Franchise
4 Business Units in each Market
More than 8 years of experience and study of the affordable market is converted in a sale management formula that will allow many
representatives in the region

• Sales and Sales Franchise Unit

o Franchisor or Representative In every market in Central America
o Online CRM
o Pre-sale, Online home Purchase and payment from US, Spain,
o Online lot and home sale
o Project Management control screen for franchisor
o Massive Meeting
o International out of region franchisors

• Prepaid Homes and Financial Unit

o Discount Bonus for purchaser
o Mortgage Insurance Product
o Alternative Mortgage base on prepayments system
o Bridge loans and mortgage resale in company (CMBS)
o Massive credit approvals
o Online CRM/ERP
 Urbanisa Franchise
4 Business Units in each Market
More than 8 years of experience and study of the affordable market is converted in a sale management formula that will allow many
representatives in the region

• Pre-Cast Manufacturing Facility

o Precast plant, Quality Control
o Producing precast concrete in a controlled environment
o Mass production
o Home assembly , procurement and purchase
o Project Management
o Online ERP

• Land Development for the Homes

o Land Purchase Contract / Contract for deed”
o Installment land purchase /sale agreement,
Guatemala, Honduras, El Salvador, Nicaragua, Costa Rica,
Panama, Belize and Dominican Republic

Population: 50 million
Franchise Representative

Pre Cast Plants

$ 8 Plants 1.5 Million dollar per Plant

Pre Cast Plants 12 Million
 Pre Cast Plant Walls Complete Market

• Industrial
• Residential /Homes
• Apartment Buildings
• Mall /Commercial Centers
• Schools
• Jails
• Hospitals
• Tunnels
• Water Tanks
• Treatment Plants
• Walls
 From Land deals to C.A. IPO
3 Billion Dollars in Business

Urbanisa a Franchise of Grupo Automatic a local Central American homebuilder will

provide affordable housing targeting the region’s low‐income and growing middle‐
class populations by its strategic joint ventures with land developers investor, precast
plants , construction material exporter companies.

Franchise and
Representative Land Deals Project
Plant Facility Initial Pubic
Pre/Sales Central Constructions
Building Offering
America and Deliverer
Financing

The new decade will be characterized by the growth of the emerging economies
www.urbanisa.com
 Financing for Project
•Pre-Export Financing
•Insurance
•Buyer Financing
•Structured and Project Financing
•Transportation Equipment Financing
•The Trade Finance Guide:
•A Quick Reference for U.S. Exporters
•Applications and Forms 
• Short-term single-buyer insurance
• Medium-term insurance
• Short-term multi-buyer insurance
• Loan guarantees (up to $10MM)
• Financial institution buyer credit insurance
• Foreign dealer insurance
• Letter of credit insurance for banks
•Other financial products
Exporting Banks types of Products
• Joint Venture Capital Infusion
• Joint Venture Material , Equipment and other Resources
• Operation Joint Venture
• Presales
• Cash Flow Management
• Other Types of Joint Ventures
 Historical Highlights

• 1996 Automatic was Founded in Tegucigalpa as Technology oriented company

• 2002 Automatic launched “Vivienda Facil “ and constructed homes all over Honduras,
including : La Ceiba, Tela, San Pedro Sula and Choluteca.
• In 2003 started building El Manantial a 1,000 homes community in the suburbs of
Tegucigalpa ( Santa Ana)
• In 2007 started planning Los Hidalgos one of the biggest construction venture in the country
backed by HSBC and other banks in Honduras.
• In 2007 the first home was delivered
• In 2007 received the International Biz Awards

Through the years, Automatic has grown to a disciplined and spirited team of Associates who have fine-tuned
the art of identifying and capturing opportunities to grow and become an even better Company.
The result is a long proven track record of strategically timed and impeccably executed expansions into new
markets.
As a result, Automatic now builds homes in some of the most desirable places to live in the country and has
now become one of the most respected homebuilders in Honduras.
 Founding Principles
www.urbanisa.com

At Grupo Automatic , we set the highest standards for caring for our Customers, Associates,
Shareholders and our Community.

Our commitment to Quality, Value and Integrity is the underlying foundation upon which we were
built, and this commitment continues to guide us to this day.
Our Grupo Automatic Associates are committed to always doing the right thing for the right reason,
and approaching each day with the highest of Integrity.

Our Automatic Associates are committed to being innovators in the homebuilding industry, and are
constantly focused on improving the Quality of our homes.
And our Automatic Associates are committed to delivering the best possible home Value to each of
our Customers.

At Automatic, we believe in what we do because fundamentally, our business is about dreams – the
dreams of our Customers, Associates and Shareholders. We care about those dreams because our
reputation is built on them.