SERVICE-BASED FORMATS

Sizintseva Marina
Lysenko Nadezhda,
Voronicheva Veronika,
Balaukhin Ilya
 WHAT IS THIS?

Enterprises that provide services to the population are very diverse in terms of the
types of services performed, the scope of activities, forms of ownership,
organizational and legal forms, etc.
They can be:
• Service providers
• Banks
• Car rentals
• Car sharing companies
 WE HAVE CHOSEN TINKOFF BANK

• Tinkoff is an online ecosystem based on financial and lifestyle services.

Tinkoff Bank is the first Russian bank that does not have any stationary
branches. The financial structure has completely abandoned branches, and
serves customers via the Internet or by phone. Tinkoff clients have become 13
million people throughout Russia, who are served without queuing and around
the clock.
• Tinkoff is the third largest bank in the country by the number of active clients.
 BANK FORMATION

• Tinkoff financial structure was founded by Oleg Tinkov. The beginning of TCS
activities falls on the year 2006. The head of the financial structure became
interested in the unique option of customer service from the bank of America. The
remote model seemed to him convenient and very profitable. Oleg decided to
create a similar structure, which, in his opinion, would become very popular, and
he was not mistaken.
• To get a license, he purchased Himmashbank, which was a small captive financial
structure that served pharmaceutical and chemical companies. To open Tinkoff it
was necessary to invest about $70 million. Oleg had to risk almost his entire
fortune, but he was confident that his idea was doomed to success.
 Tinkoff is not just the services of an ordinary bank :

TINKOFF IS NOT JUST THE SERVICES

OF AN ORDINARY BANK :

Тинькофф Страхование
Тинькофф Мобайл Тинькофф Образование Тинькофф Путешествия
Тинькофф Журнал

Тинькофф Инвестиции Тинькофф Junior Тинькофф Банк Тинькофф Бизнес

 COMFORT FOR USERS

• Financial voice assistant

• Stories in the mobile bank

• Financial voice assistant

• Neural networks and robots

• Machine learning and artificial intelligence are used in almost all processes. All appeals to Tinkoff are processed by artificial intelligence. In
30% of cases, not even the help of an operator is required

• Everything in a mobile app

• Tinkoff mobile apps have repeatedly won Russian and international awards. With your phone you can do everything in the branch. And even
more 
• Biometrics for your protection 
• Tinkoff uses facial and voice recognition systems: only you will have access to your finances
 WHY TINKOFF?

The company tells us:

•
Completely online. Always with you.
• No branches, no queues.
• You can manage your finances through the mobile app, the website, or just over the phone. Our representative will deliver your card to
any location convenient for you
• We help you right away
• Almost all problems are solved at the first call. Tinkoff won the popular rating for customer service on the authoritative banki.ru portal
• Always in touch
• We answer calls and messages round the clock. Even in the morning of January 1.
• Fast delivery
 CONCLUSION

Tinkoff is the third largest bank in Russia. Every day there are more and more
users. Many of us are also clients of this bank. The main advantages are that
Tinkoff delivers the card by courier to your home, increased cashback, ease of use
and good service. In our opinion, at this rate, Tinkoff may become the largest
bank in Russia in the near future.

It is a great example of service-based formats!