Lecture 3

Balanced Scorecard and Strategy Maps

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2 Contents

1. Introduction to Strategic planning & Management

2. Introduction to Balance Scorecard (BSC)
3. The four perspectives
4. Basic Concepts of Strategy Maps
5. Characteristics of Balance Scorecard
6. Steps to Develop Balanced Scorecards and Strategy Maps
7. Four Perspective Goals & Risk
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Strategic Planning
4 What is Strategic Planning?
 Strategic planning is an organizational management
activity that is used to:

1. Establish intended outcomes/results,

2. Set priorities,
3. Focus resources,
4. Ensure that working is towards common goals,
5. And adjust the organization's direction in response to
a changing environment.
5 What is Strategic Planning?
 It is a controlled effort that produces fundamental
decisions & actions

 Effective strategic planning articulates not only:

 Where an organization is going & the actions needed to
make progress,
 But also how it will know, if it is successful.
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What is a Strategic Plan?
 A strategic plan is a document used to communicate
within the organization;

1. the organizations goals,

2. the actions needed to achieve those goals
3. and all of the other critical elements developed during
the planning exercise.
7 What is Strategic Management?
 Strategic management is:

 the comprehensive collection of ongoing activities and

processes
 that organizations use to coordinate and align resources
and actions
 with mission & vision throughout an organization.
8 Strategic management activities
 Strategic management activities:

 “Transform the static plan into a system that provides

feedback to decision making
 and enables the plan to progress as requirements and
other circumstances change”
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Steps in Strategic Planning & Management

 There are many different frameworks while there is no

absolute rules regarding the right framework, but must
follows a very basic phases:

1) Analysis or assessment, where an understanding of the

current internal and external environments is
developed,

2) Strategy formulation, where high level strategy is

developed is documented
10 Steps in Strategic Planning & Management

3. Strategy execution, where the high level plan is translated

into more operational planning and action items,

4. Evaluation phase, where continuing refinement and

evaluation of performance, culture and other strategic
management issues.