ASSIGNMENT

BUSINESS STRATEGIC MANAGEMENT

Executive Summary

• What name of your company?

• What name of your product?
• Where location of your company?
• What years of your company operation?
• How much your company income by Month and
Year?
• How many your company worker or employee?
Introduction
•Company history
•Background of your company
•Who is your company customers
Mission, Core Value and Philosophy and
Marketing Objective

• What mission of your company

• What core value of your company
• What philosophy of your company
• What marketing objective of your company
Marketing Campaign
•Product
•Price
•Place
•Promotion
Return Of Investment (ROI)
• Chart of ROI
• Graf of ROI
• Account of ROI
• Summary of ROI
Situation Analysis
• An honest valuation of the opportunities
• Potential problems facing a prospective or
existing company
• Through analysis a deeper understanding of
an industry, competitor and possible
optioned can be examined
SWOT Analysis
• Strengths
• Weaknesses,
• Opportunities and
• Threats
PEST Analysis
• Political Factors
• Economic Factors
• Social Factors
• Technological Factors
Five Forces Analysis

• Threat of entrants
• Threat of substitutes
• Power of suppliers
• Power of buyers
• Competitive rivalry
Marketing Strategy
• Target Markets
•Targeting
•Positioning
Strategy
• Market penetration
• Product development
• Market development
• Diversification
Porter’s General Strategies

• Focus means the company consolidates its efforts

on a small range of products in a market niche.
• Differentiations means to establish a unique sales
proposition or feature that competition cannot
match.
• Cost leadership means the lowest price in the
market.
•Recommendation
•Conclusion
•References