Scribd Logo
Upload

Welcome to Scribd!

  • 22 views

    Indian Television Industry The Changing Face of Technology

    Uploaded by

    swatibansal9
    The Indian television industry has seen significant changes in technology over the past 15 years. In the early 2000s, Samsung and LG were early to introduce flat screen TVs to India. By the mid-2000s, LCD TVs were entering the market, though domestic brands struggled to adopt the new technologies. LCD TV sales grew rapidly later in the decade, with Samsung gaining a leading market share position. Key factors in companies' success included understanding Indian consumers, product innovation, competitive pricing strategies, and branding that emphasized values like trust and innovation. The future of the Indian TV market is expected to bring continued new technologies and opportunities for growth.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content

    You might also like

    Indian Television Industry The Changing Face of Technology

    Uploaded by

    swatibansal9
    22 views20 pages
    The Indian television industry has seen significant changes in technology over the past 15 years. In the early 2000s, Samsung and LG were early to introduce flat screen TVs to India. By the mid-2000s, LCD TVs were entering the market, though domestic brands struggled to adopt the new technologies. LCD TV sales grew rapidly later in the decade, with Samsung gaining a leading market share position. Key factors in companies' success included understanding Indian consumers, product innovation, competitive pricing strategies, and branding that emphasized values like trust and innovation. The future of the Indian TV market is expected to bring continued new technologies and opportunities for growth.

    Original Description:

    Original Title

    Group 6

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    The Indian television industry has seen significant changes in technology over the past 15 years. In the early 2000s, Samsung and LG were early to introduce flat screen TVs to India. By the mid-2000s, LCD TVs were entering the market, though domestic brands struggled to adopt the new technologies. LCD TV sales grew rapidly later in the decade, with Samsung gaining a leading market share position. Key factors in companies' success included understanding Indian consumers, product innovation, competitive pricing strategies, and branding that emphasized values like trust and innovation. The future of the Indian TV market is expected to bring continued new technologies and opportunities for growth.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    22 views20 pages

    Indian Television Industry The Changing Face of Technology

    Uploaded by

    swatibansal9
    The Indian television industry has seen significant changes in technology over the past 15 years. In the early 2000s, Samsung and LG were early to introduce flat screen TVs to India. By the mid-2000s, LCD TVs were entering the market, though domestic brands struggled to adopt the new technologies. LCD TV sales grew rapidly later in the decade, with Samsung gaining a leading market share position. Key factors in companies' success included understanding Indian consumers, product innovation, competitive pricing strategies, and branding that emphasized values like trust and innovation. The future of the Indian TV market is expected to bring continued new technologies and opportunities for growth.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 20

    Indian Television Industry:

    The Changing Face of Technology

     Presented by: Group 6


     Swati Bansal (08054)
     Thimmaiah (08055)
     Varun Kumar (08056)
     Vijitha Valsalan (08057)
     Vinay Pujari (08058)
     Vivek Garg (08060)
    Evolution
    Market Scenario- 2002
    Contd…
    — In 2002, Samsung introduced Flat Screen CTV in India

    — In 2003, LG launched Flat Screen CTV in India

    — LG and Samsung were able score the maximum portion of sales for

    2003
    — No technology improvement done by BPL in its products

    —
    Market Scenario-2003
    Contd…
    — In 2004, Samsung launched LCD TV in India

    — Sony and LG followed the move and launched LCD TV in 2005

    — Domestic players again could not adopt the new technology, Onida

    launched LCD TV in 2006


    — LCD TV segment was less than 1% of overall TV market in 2005

    — Better promotion and pricing strategies by LG

    —
    Market Scenario-2005
    Contd…
    — LCD sales in 2006 – 1.5 Lakh Units

    — LCD sales in 2008- 1 million Units

    — LCD accounts for 6% of total TV sales

    — Samsung holds 37 % share in LCD segment

    —
    Market Share-2008
    Market Share
    Product by Demand
    — Core product
    — Broadcast of audio and video signals
    — Generic product
    — Watching motion pictures with audio
    — Expected product
    — Better sound distortion and video with high clarity
    — Remote sensor
    — Inbuilt voltage stabilizer

    Product by Demand (2)
    — Augmented product
    — Child lock
    — Compatibility with CD’S and DVD’s
    — Auto Adjust of color and Fine Tuning of channels
    — Guarantees of at least 5 years

    — Potential product
    — Additional inbuilt Hard disk which can be used for recording the
    live programs and playing it afterwards provided with the option
    of Fast forwarding
    — Compatibility with PEN drives
    — Compatibility with broadband thus able to surf and a possible
    replacement of video conferencing


    LG Branding
    — Brand Personality - Trustworthy, Considerate, Practical, Friendly.

    — The Brand Platform


    — Value
    — Promise
    — Benefits
    — Personality
    —
    — Core Values
    — Trust
    — Innovation
    — People
    — Passion

    — Delightfully smart, Reliable products, Simple design, Ease of use,


    Extraordinary Experience, Institutive functionality and Exceptional
    performance

    Samsung Branding
    — Virtually unknown entity in 1995 - current awareness level of over 65%

    — Positive opinion of over 80% in the country today

    — Technology leadership, product design and innovative marketing

    — Abhinav Bindra (from October, 2008)

    § Innovation and excellence in performance


    § 'Crystal Series' of LCD televisions
    § 'Design is a passion, Performance is a thriller'
    LG Pricing


    Samsung Pricing
    — H. B. Lee, took over in February 2007
    — Reaching deeper and wider into the Indian market, tempting consumers
    with technologically advanced products
    Samsung Pricing (2)
    — Past Strategy
    — Focusing on growth targets based on premium products rather
    than on India's voluminous price sensitive mass market

    — Current Strategy
    — To have greater reach among the masses - not through pricing,
    but through product innovation
    — Superior technology and differentiated products even for the mass
    market
    — Product innovation to the mass categories
    • E.g. Easy View feature - a top-end feature developed for the Indian market
    —
    Key Learnings
    —The innovator is not always the market leader
    —Foreign companies have understood the Indian
    consumer better then the Indian companies
    —Future of TVs
    Future Trend

    e : DisplaySearch  India TV Market : TV’ s Emerging Land of Opportunity ( Sept . 2008 )


     Questions and Discussion!!!

    You might also like