Name : Gohar Ghaffar

ID : F2019274004

Project : Product Prototype

Table of Contents
Product - (3)
Product Innovation - (7)

Problem and Need - (4)

Costing and Pricing - (8)

Target Market and Size - (5)

Estimated Sales Forecast - (9)

Current Substitutes and

Industry Size - (6)
Promotional Methods (4P’s) - (10)

Product Prototype Materials - (11)

 1. Product
 Product Prototype : Lamp

 Its a Multi Purpose Lamp

 Added Different Features and Innovations

 Name of the Product :

“ Diverse Lamp ” -- All in one Space

 2. Problem and Needs
 Problems :
 Non - Avalability of Customize lamp
 Space problem

 Need Being Fullflilled :

 Energy saving and Cost effective
 Multi Purpose Lamp
 Different things at one place
3. Target Market and Size
 Lower Middle Class
 Upper Middle Class
 People who have amnesia
 Students of different age’s
 age group (8-55 years)

 Estimated Size :
 Mass Market as we are targetting large number of people .
 There are various types and size of lamps available at nisbat road,
Lahore
 4. Current Substitues and Industry
size and trends
Substitutes of “ Diverse Lamp ” is not
available because the product itself is very
rare

 Industry Size and Trends :

The Global LED lighting marketing size
was valued at USD 50.91 Billion in 2020
and is expected to reach USD 59.26
billion in 2021

As it is forcasted that our region lies in

high growth rate for lamp industry, so with
touch of innovation and finesse we can
make more innovative products that adds
value in customers light
 5. Product Innovation
 Added space for storage

 Shelves

 Bluetooth for listening Talawat and

Quran

 Mobile and Key Holder

 Charging plug for mobiles and

Laptop

 Added Motivational Bookmarks

6.Costing and Pricing
Cost of Price
Cost in Bulk For customers
single unit
 

Items PKR PKR PKR

Lamp with all
Features 800 700 900
Lamp without
Bluetooth 450 400 500
7. Estimated Sales Forecast

Units to Avg Revenue

Year sell in PKR

Year 1 500 450,000

Year 2 700 630,000

Year 3 900 810,000

Year 4 1100 990,000

Year 5 1300 1,170,000

 8. 4P’s
Product :
• Multi Purpose Lamp
• Unique Features
• Used as a floor lamp or
bedside lamp
Price :
• Range between 900-950
with all features and will
target Upper Middle Class
• Range of 450-500 without
bluetooth and will target
lower Middle Class
Place :
• Medical Stores
• Grocery Stores
• Daraz
• Educational Institutes
• Stationary Shops
• Light Markets
Promotion :
• Social Media Platforms
• Direct Marketing
• Advertising in newspaper
or magzines
9. Product Prototype Materials
 Cardboard
 Wrapping Paper
 Electric Board with 1 switch and 1
Socket plate
 LED Bulb with holder
 Bluetooth speaker
 Mobile Holder
 Sticks
 Glue
 Cutter
THANK YOU