MULTI-

FUNCTIONAL
LAMP
Work to make your future
bright
 Problem 1
Soft LED Brightness provides high-quality LED
energy-saving lamp beads, eye protection,
prevent radiation and long lifespan.

Problem and
Needs being Problem 2
To provide power for electronic products, such as
Fullfilled mobile phones, night lights and portable usb fans
a usb port have been added

Problem 3
To Provide Coveninet storage to Student a Pen
Holder design have been added.
 Innovation 1
Product The USB Charging Output 】 can provide
power for electronic products, such as mobile

Innovation in phones, night lights and portable USB fans

The Product Innovation 2

PIR sensor in Lamp

Innovation 3
A Remote Control System by implementing
integrated circute

Forces
Barriers to Entry
Threat of Substitutes
Competitive Rivalry
Bargaining Power of Buyers
Bargaining Power of Suppliers
Industry Analysis
Strength Description
 Lack of proper policy.
High  Heavy Tax Rates.
 High Manufacturing cost.
High  Cheap and low priced lighting products are imported to meet demand from China,
Bangladesh and other nearby countries
 Competitive rivalry within the manufacturing sector is low because of shrinking of
industry.
High/Low
 However, when competing with global competitors, the rivalry is high because of
the cost of production.
 Buyers in Pakistan are more interested in buying energy efficient lights. In 2014-
15, around $100 million worth of LED were imported in the country which shows
Low
high demand of energy efficient lighting products. People in Pakistan are
continuously replacing their lighting products with energy efficient ones.
Low  Due to downfall of manufacturing sector of lighting industry, the suppliers are
also facing difficulties. Resultantly, the bargaining power of suppliers is low.
 Price
For single unit In Bulk For customer
 

Items PKR PKR PKR

6V battery 1000 860

Integrated Circuit 1500 1400

5V pi4 Fan 150 130

2 Led Lights 30 20

  2680 2410 2900

 Promotional Methods
• Running Facebook Ads for Targeting - Facebook helps to show the ads to relevant people only who are interested in
your business.

• Investing In creating the business Website-Visitors came to your site to meet a specific need and they want it to be met
right away.

• Investing In search engine Optimization-SEO is about helping potential customers find your business and ultimately,
your product. If you do SEO right then your website is likely to end up on the first search engine results page (SERP)
I Made it
I Made it