Project Training in Direct Sales

COMPARISON OF CURRENT ACCOUNT

PRODUCT OFFERINGS AND FURTHER SCOPING
Faculty Guide
Dr. T. Nambirajan
Submitted by-
Vinay Tosh Choudhary
MBA
2ND YEAR
Company Profile
 

• Industry Banking and Financial services

• Type Private bank
• Founded August 1994
• Headquarter Mumbai, Maharashtra, India
• Revenue- 8,478.4 crore(March 2014)
• Area served World wide
• Traded as BSE 500180
NSE HDFCBANK
 
• Network
• Branches 3,488
• ATMs 11,426
• Cities/Towns 2,231
 
KEY PEOPLE
• Chairman Mr C.M. Vasudev
• Managing Director Mr AdityaPuri
 Need And Objective The Study

The study was mainly conducted to identify the further scoping of current
account. And find out ways to increase the sales of the products.
The study was conducted to know the problems faced by the current
account holders & new customers(who want to deal with new current A/c)
and their perception towards the HDFC BANK.
• To measure the Consumer Satisfaction Towards Company
• To study the service quality being offered by Company

 
 LIMITATION
• As the survey has been conducted only on 275 respondents.
• Unwillingness of some respondents to provide information is
another limitation.
Research Methodology
Research Design Descriptive study

 
Data collected from Customers having Current Account.
Inclusion Criteria

Sample size 275

Research Approach
Structured questionnaire for Interview Schedule(SURVEY)

Sources of Data Both Primary and Secondary data

Statistical Tool Percentage Analysis
SAMPLING METHOD CONVENIENT SAMPLING

Location Lucknow
Outcome of Comparison of Current Account product offering of
HDFC with AXIS AND ICCI BANK

• HDFC bank offers maximum 16 type of Product variant.

• HDFC bank offers minimum Non-maintenance charges.
• HDFC Bank offers minimum NEFT/RTGS charges.
• HDFC Bank offers Average quarterly balance facilities more than Rs 5,000
account.
• Flexibility in cash deposit limit in every month.
• Customers have more time to maintain his AMB/AQB.
SURVEY LOCATION 1-
Alambagh,Nadargunj Industrial Area
Data Analysis
What is your business constitution? Which bank you have an account with? Reasons for using Current Account
Services offered by Bank?
Partnership
Any Other 4% Any Other
Traders 1% Other Privet Banks HDFC Bank Near to Reason
36% 24% 21% Home 12% Attractive &
Company 21% affordable
42% AXIS Bank Services of
9% the Bank
39%
Brand Name
ICICI Bank of the bank Convenient
Public Bank 11%
36% 5% To Do
Service provider
12% Transactions
Professional 22%
4%

How do you rate the Customer Support offered in How do you rate the Bank’s response to
How do you rate the Value added services like
Current Account by Your Bank? mobile banking, net banking, customer support, customer complaints?
etc.? AveragePoor
18%
Average Poor 1%
9%
Excellent
Average Dissatisfactory 2% Excellent 24%
15% 5% 33%
Good
Highly Satisfactory 24%
Good
41% 24% Better
33%
Satisfactory
39% Better
33%
FINDINGS Are you satisfied with Current Account
• According to this survey, in this particular area HDFC bank have Services offered by your Bank?
20% Market share. No
• More than 60% customer prefer banking with Private bank. 5%

• Customers are more interested in Local Payments & Collections,

RTGS/NEFT Payments & Collections and Outstation Payments & Yes
95%
Collections.
• 95% customers are satisfied with Private bank’s current account
services . Would you recommend this bank to your
friends, relatives, associates?
• 70% customer are satisfied with HDFC BANK service. No
• More than 70% customer rate Private Bank’s response to customer 14%

complaints is better than Public bank.

• 76% customers are satisfied with the bank service charges.
Yes
86%

RECOMMENDATION
• More than 40% customers Don’t know about “PRIORITY BANKING” offered by their Bank so bank have better
opportunity to create more awareness for its Products and services.
• Make your employee friendlier.
• More than 40% customers prefer Near to work place or home bank branch (for Convenient to Do
Transactions) and facing scarcity of HDFC branches.
SURVEY LOCATION 2-NAKA HINDOLA, BANSMANDI MARKET
FINDINGS 
• Only 31% customers are prefer banking with Private bank.
• Customers are more interested in Local Payments & Collections, RTGS/NEFT
Payments & Collections and Outstation Payments & Collections.
• 90% customers are satisfied with Public bank’s current account services
• 69% customers are satisfied with the banks service charges.
• In this area Attractive & affordable Services of the Bank mostly preferred by the
customers.
RECOMMENDATION
• Create More awareness about your banking products and services because many
people don’t know what kind of services or Products provided by HDFC BANK.
• Make speedy and affordable services.
SURVEY LOCATION 3-Medicine Market/SubhashMarg

FINDINGS 
• According to this survey in this particular area HDFC bank have 16% Market share.
• More than 95% Customers are interested in Local Payments & Collections , RTGS/NEFT
Payments & Collections and Outstation Payments & Collections.
• In this area more than 65% customer have less than Rs 1lakh average monthly limit in
their current account.
• More than 70% customers reason for using Current Account Services are Attractive &
affordable Services of the Bank and Near to work place/ home.
• More than 23% customers rate Public Bank’s response to customer complaints is not
good.
• RECOMMENDATION 
• More than 55% customers Don’t know about “PRIORITY BANKING” offered by their Bank
so, bank have better opportunity to create more awareness for its Products and services.
• Focus on Fund Transfer Facility service improvement.
SURVEY LOCATION 4- CHINHAT-FAIZABAD ROAD
FINDINGS 
• According to this survey in this particular area HDFC bank have 20%
Market share.
• In this area more than 65% customer have less than Rs1lakh average monthly limit
in their current account.
• More than 50% customers reason for using Current Account Services are Attractive
& affordable Services of the Bank.
 
RECOMMENDATION 
• In this area customers are more interested in business loan.
• Focus on payment and collection facility, and fund transfer facility improvement.
• Bank should more focus on employee engagement regarding customer relations.
 Overall Recommendation
• The customers are very enthusiastic in using more reliable and
innovative Mobile banking, Net banking services.
• In LUCKNOW there are some business hubs like (Transport
Nagar) consumers are facing scarcity of HDFC branches.
• Que token facility is pretty good service, HDFC BANK should
adopt it. This kind of services provide better customer
satisfaction.
 Overall Recommendation
• Bank should develop certain minimum level of balance SMS ALERT
kind of service.
• Since the different age group of customers requires different category
of product features & services,they must be provided accordingly to
their expectations and improve their awareness strategy.
• Documentation process should be less time consuming.
• Bank should focus more on employee engagement regarding
customer relations.
• Periodic meetings must be conducted by HDFC in order to provide
necessary information and details to the customers.
THANK YOU