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This document outlines the prerequisites, process, principles, and strategies for tourism product development. It discusses matching products to markets, developing strategies for different destinations, considerations for product diversification including tour packaging, and practices for tourism product development.

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Tourism Dvelopment

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Chapter 5 Tourism Product Devt

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Sheldon Raj

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THE TOURISM PRODUCT

PREREQUISITES TO
TOURISM PRODUCT DEVELOPMENT
TOURISM PRODUCT DEVELOPMENT PROCESS
TOURISM PRODUCT DEVELOPMENT PRINCIPLES
[UNWTO-ETC (2011) Handbook on Tourism Product Development]
PRODUCT-MARKET MATCHING PROCESS
DEVELOPMENT STRATEGIES FOR
DIFFERENT DESTINATIONS
PRODUCT DIVERSIFICATION STRATEGY
CONSIDERATIONS
Tour Packaging
PRODUCT DEVELOPMENT PRACTICES

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