How could companies handle

competition in business?

Presented by:
Ines FARID & Hafedh GZARA

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2020/2021
 P L AN

1 Definition 2 First Step 3 Environmen

t

What’s a Competitive
How to know
competition in environment
your competitors
Business

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 P L AN

4 Definition 5 10 ways
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CHALLENGES
How to keep ahead
TO of the competition Conclusion
COMPETITIVEN
ESS OF
BUSINESS

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 Competition in Business

Being ahead
of the
competition
Looking
Competing Improving the for
alone Having
competitors
quality and
reducing the
innovation
price 4
 Definition
COMPETITIO
N:
"competition" is the rivalry among sellers trying to achieve such goals as increasing profits,
market share, and sales volume.

COMPETITORS:
Any person or entity which is a rival against another.
In business, a company in the same industry or a similar industry which offers a similar product or
service.

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First step: How?!

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 COMPETITIVE
ENVIRONMENT:
A competitive environment is the dynamic external system in which a
business competes and functions. The more sellers of a similar product
or service, the more competitive the environment in which you
compete. Technology

Differentiation
Regulator Indirect
y Direct Competitors
Elements Competitors
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 CHALLENGES TO COMPETITIVENESS OF
BUSINESS
 Operations
 Logistical cost
 Creating global marks
 Leadership
 Customer Acceptance
 Market Understanding and Branding
 Less Experience of International Markets, Customers
and Suppliers
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 HOW TO KEEP AHEAD OF
THE COMPETITION?

Look after your

existing
Know your Step Up your customers
customers Market
Update your 6
Know the 4
competition 2 Differentiate
image

3 5
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 HOW TO KEEP AHEAD OF
THE COMPETITION?

Target new Be the best

Market employer
Look to the

7 Expand your 9 future

offer

8 10
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 CONCLUSION

The benefits of Competition are also enjoyed by the society & the markets in which the firms operate. The Customers
are able to get the products & services at lower costs & of better quality. They get better value for their Money because
of “Competition”.

“YOU CAN’T LOOK AT THE COMPETITION AND SAY

YOU’RE GOING TO DO IT BETTER. YOU HAVE TO
LOOK AT THE COMPETITION AND SAY YOU’RE
GOING TO DO IT DIFFERNTLY”

STEVE JOBS
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THANK YOU FOR YOU
R ATT E N T I O N

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