Creative Problem

Solving
WHAT IS CREATIVITY?
Creativity type in Business
Types of Creativity in Business
 Imagination
 Breakthroughs
 Truly new ideas
 Quite Rare
 Improvement
 Incremental change
 Making adjustments
 Can be significant change over time
 Investment
 Throw everything the organization has at accomplishing something
 US man on the Moon
 Covid Vaccine
 Incubation
 Innovation through creativity comes from the interaction of people in groups
 No individual is responsible, rather it is the group interaction that creates innovation
through creativity
DeBono’s Ways of Thinking
Vertical Thinking Lateral Thinking
Continuity Discontinuity
Chooses Changes
Stability Instability
Searches for what is right Searches for what is different
Analytic Provocative
Where the idea came from Where the idea is going
Develops an idea Discovers the idea
Hints to Facilitate Creative Problem
Solving
Give yourself relaxation time
Find a place where you can think
Talk to other people about ideas
Ask other people for their suggestions about your
problems
Read a lot
Protect yourself from idea-killers