Maple Leaf Foods

BUSN 1210 - 001 Management Essentials

Winter 2021
Group No: 3

Students Name & ID:

Abhay Mahajan (300323548)
Shubham Anand (300323122)
Sumanpreet Kaur (300321565)
Tanveer Kochhar (300322987)
History and Overview

● Founded in 1916.

● Amalgamation with Maple Leaf Millings, Toronto Elevators

and Purity Farm Mills Limited.

● Leading packaged food company.

● Headquarters are situated in Toronto.

● Operations are spread across Canada, U.S.A., Asia , Mexico

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and United Kingdom,
Mission and Vision

● Promotes a strong, value based culture with highly trained motivated

employees.

● Committed to doing what is right and maintains integrity.

● Mission is to sustainably feed and nourish generations to come, our

food system must change.

● Vision is to the most sustainable protein company on earth, with

trusted and most loved brands by the individuals

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Product Offering

● Providing customers with sustainable and nurturing

protein products.

● Meat and deli products.

● Baked goods

● Introduction of new product line ‘The New Manifesto’.

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Environmental Factors
Specific Environmental Factors

● Climate Change and weather

● Consumers and clients

General Environmental Factors

● Political

● Economic

● Environmental Regulations

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Corporate Strategy
● Maple leaf foods have invested approximately $460 million in capital expenditure

● Focus on expanding sales and accelerating its leadership in the plant-based market

● Maple leaf food expects a high sales growth on a 52 week comparable basis

● In their plant protein they have an entire focus on the sales growth with a strategic

target of 30%,

● They expect Growth to be in continued momentum in the core product line as they

have improved velocities and distribution in the fresh line.

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Business Strategy
● Maple leaf food follows a differentiation business strategy as it is a value based
company.
● Maple leaf wants to be the most sustainable protein company on earth.
● Maple Leaf is creating Shared value by -
1. Leveraging leadership in sustainability
2. Eliminating waste and improving efficiency
3. Broaden the research in new geographies, channels and protein alternatives
4. Embracing a digital future across the business

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Type of Leadership Style

1. Democratic Style
2. Believes in working in a team
3. Transparency and Trust
4. Act with integrity

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Distinct Organizational Culture

1. Leadership Edge
2. Leadership Academy
3. Weekly CEO Message
4. In Focus
5. Awards
6. Board Connect

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Policies and Programs to support CSR
Initiate
1. Product Development
2. Eliminate Waste
3. Community Involvement

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Policies and Programs to support CSR
FOUR PILLAR
1. Better Food
2. Better Care
3. Better Communities
4. Better Planet

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Types of Policies

1. Sexual Harassment
2. Equal Employment Opportunities
3. Employee Safety
4. Diversity

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