YASHWA

TARIQ
CASE STUDY: WALT DISNEY ( UW-18-MGT-
BSAF-024)
TABLE OF CONTENT

Introduction.
Organizational Structure.
Statement of Revenue & Operating income.
SWOT analysis.
Internal Factor Evaluation (IFE).
External Factor Evaluation (EFE).
Conclusion of Case study.
INTRODUCTION

 On October 16, 1923, Walt Disney and his brother Roy found
the Disney Brothers Cartoon Studio in Hollywood, California.
 After the success of the Alice Comedies and a series based
on a character named Oswald the Lucky Rabbit, Disney
began work on his most famous creation.
 With the 1928 release of Steamboat Willie, the world was
introduced to Mickey Mouse.
 Popularity of the Mickey Mouse shorts convinced Disney his
studio could produce a feature film, which he began to do in
1934.
 The company had an oversized impact on the entertainment
industry.
ORGANIZATIONAL STRUCTURE.

Walt Disney
Company

Studio
Media
Disney Entertainme
Parks and Networks
Consumer nt Broadcasting
Resorts
Products 1.Walt 1.Disney
1.Walt
1.Disney Disney .ABC
Disney World
Hard lines pictures Television
2.Disney land
2.Disney 2.Touchston 2.ESPN Inc.
3. Tokyo
Toys e pictures 3.Walt
Disney
3.Disney 3.Miramax Disney
4.Disneyland
Publishing films Internet
Paris
4.Disney 4.Walt Group
Press Disney 4.ABC Radio
records
 Revenue and Operating Income .
Revenue 2008 2007 2006
Media networks $16,116 $15,104 $14,186
Parks& Resorts 11,504 10,626 9,925
Studio 7,348 7,491 7,529
entertainment
Consumer Products 2,875 2,289 2,107
Total.Consolidated $37,843 $35,510 $33,747
revenues
Segments
Operating Income
Media networks $4,755 $4,275 $3,481
Parks & Resorts 1,897 1,710 1,534
Studio 1,086 1,195 728
entertainment
Consumer 718 631 607
Products
Total segments $ 8,456 7,811 $6,350
operating income
SWOT ANALYSIS
Strength Weakness
• Costs of operation are high.

S
• Brand Reputation • Company's name is still
•
•
`
Recent acquisitions
Diversified Business
highly associated with a
specific target audience -
W
children.
• Market leader in • Creative and innovative ideas
animation are required to bring and
retain customer

Opportunities Threats
• Room to develop the • Strong competitors in the
market in emergent entertainment industry·

•
countries.
Expansion into different O • High competition on finding
and affording the most
creative human resources.
T
segments· • Lack of protection of
• Develop more attractions Intellectual property in many
for theme parks. non-developed countries.
INTERNAL FACTOR EVALUATION (IFE).

Internal factor evaluation matrix is a tool for

summarization and evaluation of the major
strengths and weaknesses in the functional areas of
an organization.
In this we write the internal factors our strengths
and weaknesses according to their importance and
then rate them by different numbers according to
their value in case of that organization.
After assigning weights and rating we multiply them
and find out weighted average score.
Then we use these scores for making strategies.
EXTERNAL FACTOR EVALUATION (EFE).

External factor evaluation matrix is a tool for

summarization and evaluation of the major
opportunities and threats in the functional areas of
an organization.
In this we write opportunities and threats according
to their importance and then rate them by different
numbers according to their value in case of that
organization.
After assigning weights and rating we multiply them
and find out weighted average score.
Then we use these scores for making strategies.
CONCLUSION

We can see that Disney movie studio generate low

revenue in studio entertainment.

Product development is the Walt Disney’s primary

intensive growth strategy. This strategy involves
offering new products in company’s current or
existing markets.

They should use diversification as a supporting

intensive strategy for there business growth.
Developing or acquiring new businesses is the typical
approach in this intensive growth strategy.

Market penetration enables growth by increasing

sales of existing products in the company’s current
markets.

SWOT analysis of Disney contribute to success in

implementing this intensive growth strategy.
THANK YOU