We have to work upon…

 How do business organizations survive for 100+ years? Obviously, they’ve

seen a lot of historical events come and go. Choose one such company and
research its history. How has the company changed over the years?

 And we selected the Rolls-Royce

Rolls-Royce
 Introduction
 Founded by Henry Royce and Charles Stewart Rolls in 1904.
 Royce
Rolls-Royce grew from electrical and mechanical business established by Henry
in 1884.

 Part of Rolls-Royce also manufactured jet engines.

 Henry continued with Automobiles late in 19 century with dissatisfaction and this
lead him to built his first car 1904
 Partnership well deserved
 Same year in 1904 Royce met Charles Roll who was an accomplished
entrepreneur.

 Both have same ambition to provide England a

domestic car.

 1904 their first RR, two cylinder model went on

display in Paris, it became famous among public.

 They both had a new mark of Roll-Royce.

 World recognition and trade mark
 After series production began the Rolls-Royce model and finally gave one of the
world’s first v8 powered cars.

 After 1906 so he could concentrate production on a new design that became one
of the most highly regarded cars of the earlier 20 century the 40/50 called the
th

“Silver Ghost”.

 Reported as “The best car in the world” in the newspaper.

 Inbased
1909 sculpture Charles Sykes designed the trademark “Spirit of Ecstasy”
on the iconic actress Eleanor Thornton.

 “Spirit of Ecstasy”-a strong sensation of driving the car.

 Partner lost
 Charles Rolls would never see the success of the venture that bore his name when
he died in an aviation accident in 1910

 He distilled his own beliefs about building cars with the now famous phrase “The
quality remains long after the price is forgotten”.

 Buyers agreed with Royce’s thinking.

 Acquiring Bentley
 recognised the advantages of having a sporting model.
 Rolls-Royce acquired the renowned but financially troubled Bentley in 1931.
 Four years later debuted the magnificent v12 powered phantom 3.
 Last model that Henry was involved with before his death
(April 1933).
 Custom body
 Aof completely
the era.
foreign concept today, but not unusual for luxury car manufacturers

 Only produced the cars rolling chassis.

 body
It was then up-to each buyer to contract with the coach builder to construct a
for the car.

 This practice continued for all Rolls-Royce models until the production was
suspended in 1939, at the start of World War 2.

 During the war most of the Royal Air Force planes

were powered by Rolls-Royce engines.

 The famous Spitfire and Hawker Hurricanes

dominated the skies during world war 2.
 Post war
 Opened a new factory in in Crewe in Cheshire, England .
 Found itself facing a new market that would force it to adopt entirely new
production methods(1946).

 Adopted the mass production technique and capabilities.

 First post war model The Silver Wraith was the last to be fitted exclusively with
hand built custom
 Going Bankrupt
 New model with more modern three box styling was introduced called The Silver
Shadow.

 Company fell into dire financial straits.

 Become hopelessly cripple by mismanagement development of its advanced
RB211 jet engine (1960).

 Forced to file for bankruptcy (1971).

 Popularity
quickly.
of silver shadow and Sporting Corniche coupe recovered the business
Changing of ownership and beginning
of a new era
 In 1980, an industrial giant Vickers purchased Rolls-Royce motors.
 Itoffered
became a plc (public limited company) in 1986 and in 1987 the government
to sell its shares to the general public.
 Rolls-Royce today

BMW purchased Rolls-Royce motors on 1st January 2003 from Volkswagen A.G.
Today Rolls-Royce benefits from the enormous research and development capability
of big-name owners but regardless of who owns, the great named Rolls-Royce motor
cars continued to fascinate the public and are still widely regarded to be the most
respected luxury car of all time. Approximately 65% of all Rolls-Royce motorcars
ever built are still on the road today.
Thank you