MARKETING PLAN

Industry: Beauty
Service: Nail studio “CrazyWom”
author: Yablonska I.
 INTRODUCT
ION
01
CrazyWom is a widely recognized
nail polish company

Wide variety of nail polish colors

02 and products

03 Catchy nail polish names

04 High quality and seasonal

launches
Multiple Promotional
Tactics
- Ads in magazines such
as TeenVogue &
Seventeen
- Direct Mail
- Loyal customer
discounts
- Birthday gift cards
- Tv & radio
commercials
 “CrazyWom Nail
Studio”
Showcases all nail polish
colors
t
CrazyWom
Website

Find us on Facebook, Twitter, Easy to make online

Youtube, Pinterest and the purchases
Blogger Network
 SWOT Analysis
B C D
A
Oppor Strengths
t un i t i e at s
Weaknesses s T hr e

Customer
Working with Competitors satisfaction
Affordability
celebrities Lower prices Focus on
trends
“CrazyWom
Nail Studio”
Promotion
Celebrity
Brands
Our business
structure
We will at all time work under the best of
business structures, so that we can attain a
great business height. Our initial management
team at CrazyWom is very compact.
Our CEO and founder is the only current
(full-time) employee, but we have made use
of every significant external resource and
have gotten for ourselves a committed and
talented team to join CrazyWom as our
funding gets in place and more sophisticated.
Below are the portfolios we wish to start
CrazyWom with;
 Creative Manager

Сhief Executive Officer HR and administrative manager

Director of Retail Operations

Marketing and Sales Manager

Product Designer Cleaner

Security guard
Accountant
 MARKET
ANALYSIS
MarketTrend
Market Trend
Indeed managing a nail polish production
business successfully needs you to not only be
passionate about the business but also possess
business acumen as well. It is believed that this
business acumen will aid you successfully guide
the nail polish business through obstacles and
challenges that might be encountered during the
course of the business.
We at CrazyWom are very dedicated to remain
knowledgeable and updated about industry trends
so as to keep up with the needs of our customers.
We also hope to produce different unique nail
polishes to be able to cater to those that love their
nails to be unique and noticeably different.
We will make sure that we reach out to those who will
mostly need our service. CrazyWom runs a combined retail
(direct to end user) and wholesale (to the end user through a
reseller) strategy, and as such our target customer is broken
into two distinct groups, the end user and the reseller. We
believe that our targeted end users are urban professionals
with at least some college between the ages of 24 and 65.
We believe that these consumers have an active lifestyle.
These people are concerned about social and environmental
issues. They attach much importance to mind and body
wellness. They belong to a health club; take yoga, Pilate’s or
tai chi lessons. Reversing the effects of aging and the
maintenance of a youthful appearance are a part of their life.
These target markets are predominantly female, who are well
educated.  Their buying power in the industry is estimated at
$5.7 trillion. (In comparison, the junior market is estimated at
$100 billion). It has been estimated that 64% of working
women earned more than one half of the family income.
OurTarget
Our TargetMarget
Marget
 Publicity and Advertising
WeStrategy
at CrazyWom believe that we will not have price promotions
in our own facilities and we will discourage our wholesale
customers from reducing prices. But we plan to always have a We at CrazyWom will We at CrazyWom believe that our point of sale system will
quarterly bonus week where consumers will receive a free gift have a monthly mailer track consumer sales and usage by customer. Also we will
with any LaSalle purchase over a pre-set amount. for our customers.  invite our best customers to quarterly seminars on nail polish
and skin care products.

Our Pricing Unique Customer

Strategy Consumer Seminars
Mailers
Payment Public Promising
Options Relations Affiliations

Payment by via bank transfer

Payment via online bank transfer We at CrazyWom plan to We plan to create connections with spas,
Payment through POS contract a top public saloons and all businesses we believe will
Payment through PayPal relations firm to develop move our products closer to the final
Payment via check and execute a gorilla consumers.
Payment via bank draft
campaign for the
Payment with cash
company. 
Startup Expenditure (Budget)
Cost of incorporating the Business – $750
Cost for basic insurance policy covers, permits and
business license – $10,000
The cost of acquiring a suitable office facility in a
business district for 6 months (Re – Construction of the
facility inclusive) – $55,000
The budget for equipping the office (computers,
software applications, printers, fax machines, furniture,
telephones, filing cabins, safety gadgets and electronics
et al) – $5,000
The price of purchasing of the required software
applications (CRM software, Accounting and
Bookkeeping software and Payroll software et al)
– $12, 000
The Cost of Launching our official Website – $600
Our budget for paying at least three employees for 6
months plus utility bills – $36,000
Additional Expenditure (Business cards, Signage,
Adverts and Promotions et al) – $2,500
Our Inventory fund – $2,000,000
Miscellaneous: $1,000
 THANKS
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