CavinKare – The small big

Company

Presented by : Manoj Datkhile.

Guided by: Prof. Sharma.
 Product range of Cavinkare
• Hair Care:-
 Chik Shampoo:- Chik Black, Chik Jasmine, Chik Satine.
 Nyle shampoo:- Nyle Wonder.
• Skin Care:-
 Fairever.
 Chik Fairee.
 Nyle Herbal Cold Cream.
 Nyle Moisturizing Lotion
• Personal care:-
 Spinz Perfume:- Mist, Dusk, Wood and Strom.
 Spinz Talc.
 Raaga cool.
• Salons:-
 Green Trends.
 Fyne Cut.
 Limelite.
 Little Budes.
• Food Business:-
 Chinni’s Pickles.
 Ruchi Pickles.
• Home Care:-
 Everglo dishwash bar
 Pricing Strategy of CavinKare
Product Target Group Pricing Strategy
Hair Care, Personal Rural & Semi-Urban Penetration Pricing
Care, Skin Care, market Strategy
Food Business.
Salon Business
Green Trends For Family, Urban Skimming Pricing
market. Strategy
Fyne cut For male, Urban & Penetration Pricing
semi-Urban Strategy
market.
Limelite For Family, Urban Skimming Pricing
market. Strategy

Little Buds For children, Urban Penetration Pricing

& semi-Urban Strategy
market
 Distribution Strategy
 Sales force team.
 Separate hawker channel.
 Hired professionals for sales and distribution.
 Own distribution branch under a company named Hemalatha
Enterprises Pvt Ltd.
 The push strategy.
 ‘Quantity purchased and sold’ concept.
 Promotion Strategy
 Trial and Free sample.
 Free distribution of shampoo sachets at festival venues.
 Radio ads on popular cinema dialogues and jingles.
 Road shows.
 Clips on shampoo usage and product benefit.
 Use of Vans to distant villages.
 Focused more on Advertisement for fairever cream.
 Communication based on Achievement & Confidence.
 College-based promo for Fairever cream.
 ‘Spinz Fashion Mania.’
 New Web site Spinz.in a social networking portal, to promote
its brands Spinz.
 Future plan of Cavinkare
 The company plan to add oral care products in its personal
care portfolio.
 Plan to enter into Instant food and ready-to-eat frozen food in
food segment.
 Cavinkare plan to enter into Restaurant business.
 CavinKare is aiming to set up distribution networks in smaller
towns and rural markets for expanding its beverage business.
 Conclusion
 So the fact remains that the rural market in India has great
potential which is just waiting to tapped.
 It’s all about how they approaches the market, takes up
challenge of selling products & concept through innovative
media design.
 Cavinkare mainly focuses on their marketing mix according
to the need & affordability of customer which help them to
become a leader in rural market.
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