Group Members:

Mari Alania
Tinatin Bakashvili
Sofia Dakhundaridze
Diana Giorgadze
Nini Panjikidze
 Horizontal Cross-Border M&A with the
main objective to
present the group as a market leader in the
field
of sportswear
 Time sheet

Everything started during the
Athens Olympics in 2004, Adidas-
Solomon CEO Herbert Hainer
and Reebok’s CEO Paul
Fireman, accidentally met each
other.
End of 2005
By the end of 2005, the deal between Reebok and
Adidas was yet to be approved as Reebok’s
shareholders and anti-trust authorities reviewed the
background and potential market effects of the said
merger.

2006
By January the European
2005 Commission approved the $3.1
billion takeover of Reebok by
In August 2005, Adidas-Solomon Adidas and created the second
officially announced to the public their biggest sports goods firm in the
plan of acquiring Reebok for worth $3.8 international market.
billion
● $59 per share in cash;

● a premium of 34.2%;

● closing share price of $43.95;

● price was equal to the latest twelve

month sales of Reebok and 11.7
times its EBITDA;

● The Federal Trade Commission

reviewed the information and
approved the €3.8b transaction.
 Operating Synergies

 Overlapping operations

 Technology sharing

 Enhanced R&D capabilities and cutting-edge technology

 Cost cutting strategies

 Emerging markets
 Adidas - Reebok

Merger provided Group with strong presence

across teams, athletes, events and leagues.
This improved the worldwide recognition of
the brands. The Group’s supporting contract
includes many of the world’s elite teams,
such as Real Madrid, Milan AC, Bayern
Munich and Liverpool FC.
Valuation Model Assumptions
 EPS Impact/Multiples

• We estimate that a stand-alone Adidas will have an EPS of around €9.68 while the
combined Adidas/Reebok EPS is projected to drop to €9.48 in 2006;

• The EPS growth of 16% will be over the next four years for Adidas;

• We think that this will maximize shareholder wealth due to the accretive nature of the
transaction and improved market positioning;
 Bibliography:

https://doc.mbalib.com/view/eefab936ab98e04d82267dd94c780656.html

https://www.icmrindia.org/casestudies/catalogue/Business%20strategy/The%20Adidas%2
0-%
20Reebok%20Merger%20Business%20Strategy.htm

https://www.essay.uk.com/free-essays/accounting/adidas-and-reebok-merger.php
https://brandfinance.com/insights/sportswear-titans

https://phdessay.com/acquisition-of-reebok-by-adidas-ma-deal-in-the-sports-industry/?
fbclid=IwAR1jo
Thank You for Attention
Table of Contents
01 Problem vs. Solution
Topic of the section

Product
02
Topic of the section

03 Market & Competition

Topic of the section

04 Business Model
Topic of the section
01 About Us
Enter a subtitle here if you need it
 Key Moments This Year
● Launched new content strategy
● Brought in 3 new team members
● Picked up 2 million new subscribers
● Inked new partnerships
● Completed a website facelift
 Problem
Mercury is the closest planet to the Sun and the smallest one in
the Solar System—it’s only a bit larger than the Moon. The
planet’s name has nothing to do with the liquid metal
50 years of the company!
 Solution
Mercury is the closest planet to the Sun and the smallest one in
the Solar System—it’s only a bit larger than the Moon. The
planet’s name has nothing to do with the liquid metal
Our Best Moment of 2020

Images reveal large amounts of data, so remember:

use an image instead of long texts
Product Overview

Venus Saturn
Venus has a beautiful name and This planet is composed of
is the second planet from the Sun hydrogen and helium
 Our Plans

Basic Pro Premium

Despite being red, Mars is Saturn is composed mostly of It’s a gas giant and the biggest
actually a cold place hydrogen and helium planet
Product Demo

Insert your multimedia content here

 Case Study

Challenge Results Solution

Despite being red, Mars is a Jupiter is a gas giant and Venus has a beautiful name
cold place. It’s full of iron the biggest planet in the Solar and is the second planet
oxide dust System from the Sun
 Top Reviews of 2020

Helena James Jenna Doe John Patterson

“Mercury is the “Venus has a very “Despite being red,
smallest planet” beautiful name” Mars is cold”

Jessica Jones Nicolas Harris Sarah Wilson

“Jupiter is the biggest “Saturn is the ringed “Neptune is the
planet of them all” one. It’s a gas giant” farthest planet”
 Awards in 2020

Mercury Venus Mars

Mercury is the closest Venus has a beautiful name Despite being red, Mars is
planet to the Sun and the and is the second planet actually a cold place. It’s full of
smallest one from the Sun iron oxide dust
Market Size
Mercury
It’s the closest
planet to the Sun

Mars
Despite being red,
it’s cold

Venus
Venus has a
beautiful name
Our New Target
Job Age
Designer 30-40

Gender Salary
Female $15,000.00

Interests Spends on Us
Shopping $80.00
Reading
Trends
Social media
 Top Competitors in 2020

Mars Jupiter
Despite being red, Mars is actually Jupiter is a gas giant and
a cold place. It’s full the biggest planet in the entire
of iron oxide dust Solar System

Saturn Venus
Saturn is a gas giant, Venus has a beautiful name
composed mostly of and is the second planet
hydrogen and helium from the Sun
 Timetable
Hours Mon Tue Wed Thu Fri
09:00 - 10:00 Meeting Home office Home office

10:00 - 11:00 Meeting Brunch Meeting

11:00 - 11:30 Project Meeting

11:30 - 12:30 Accounting

12:30 - 13:30 Project Meeting Project

13:30 - 14:30 Lunch Lunch Lunch Lunch Lunch

14:30 - 15:30 Accounting Meeting

 Predicted Growth

20,000 100 500

Expected new customers New employees next year Upcoming projects
$900,000.00
Expected income for next year
Thank You for Attention

CREDITS: This presentation template was created by Slidesgo,

including icons by Flaticon, infographics & images by Freepik
 ...and our sets of editable icons
You can resize these icons without losing quality.
You can change the stroke and fill color; just select the icon and click on the paint bucket/pen.
In Google Slides, you can also use Flaticon’s extension, allowing you to customize and add even more icons.
Educational Icons Medical Icons
Business Icons Teamwork Icons
Help & Support Icons Avatar Icons
Creative Process Icons Performing Arts Icons
Nature Icons
SEO & Marketing Icons