Service Marketing

Final Project
Present By

Muhammad Asad L1F17BBAM0093

Sidra Masood L1F17BBAM0094
Rida Ijaz L1F17BBAM0457
Dua Munawar L1F17BBAM0491
Sameed Asad Khan L1F17BBAM0479
Introduction

• Found in 2009 and controlled by American

companies
• 900 metropolitan cities and 90 million active
users
• Came in Pakistan 2016
• Market leader in taxi service
• More advantages due to first launch
Target Marketing:
• Who do not own a car, don’t want to drive themselves, want to
travel in style, or want a cost-efficient cab waiting for them at their
door.
• ages of 18+(18 to 60)

Critical Success Factors

• Benefits to customers
• Benefits to Uber drivers
• Uber as early adopter
• Revolutionizing old industry
Flower of Service:

Information

Safe keeping Order taking

Core
Hospitality Ridesharing Billing

Transport

Consulation Payment

Facilitating
Supplementary
Services
Service Cape:

Predominantly based in the App for booking.

influence the customer satisfaction

Financial
• UBE R RE VE NUE
• UBE R PROFIT S
• UBE R GROSS BOOKING
• UBE R T RIPS
SMART Goals:

• fully zero emission platform

Smart

• when drivers get electric cars

measurea
• constructing power stations
ble
• green bus initiative
• incentives to drivers
attainable • contracts with companies and setting aside revenue

• aligns with uber importance to sustainability

relevant

• 2025-driver transition to electric vehicles

time
• 2030-zero emission platform in UK and USA
bound
• 2040-globally zero emissions
 Differentiators
Unique Idea
Affordability
Pay more to drivers
Charge less to customers
Don’t own any vehicle
App and Website
Implementation Milestones of Uber Food Delivery

complete launch in
contract promote
finalize software, Lahore, generate expand in
with food
project hires and Islamabad, revenue other cities
restaurants delivey
drivers Karachi
In Summary
What? sales, increase footfall
Who? Ride from pickup point to destination, pre confirmand ride, secure rides
Why? Attract, position, remind
How? social media, billboards, telemarketing
Good Marketing Plan
Create Awareness: Social media & words of mouth
Increases engagement: First time discounts, Referrals program & loyalty rewards
Generate leads: Referrals
Close Sales: Rating, reviews and after sales customer service