TEMPLATE

Content
Marketing
Plan
Date
 Contents

1 Executive Summary 6 Top Keywords

2 Objectives 7 Editorial Calendar

3 Target Audience 8 Marketing Distribution Plan

4 Brand Positioning 9 Content Creation

5 Campaign Goals 10 Team

 Point #1 Point #4
Executive
Summary
This page should Point #2 Point #5
summarize the key
points and focus on
the most important,
high level information. Point #3 Point #6
 Brand
awareness

Objectives
Focus on the top goals
for your content
marketing plan. Registrations
Traffic
 Target Audience
Characterize your top buyer personas and provide insightful psychographic information.

Persona 1 Persona 2 Persona 3

Interesting insight Interesting insight Interesting insight
 Brand Positioning

Premium Modern

Your
brand

competitor

Your Brand

Competitor

Competitor Competitor

Value Traditional

Illustrate your brand positioning relative to key competitors.

 Campaign Objectives
Focus on your top three content marketing campaign objectives.

1 Goal

2 Goal

3 Goal
 Editorial Calendar
Plot content on a monthly calendar making it easy to digest at a quick glance.

Sun Mon Tues Wed Thurs Fri Sat

6/2: Name of Article 6/4: Name of Article

6/10: Name of 6/11: Name of

6/9: Name of Article
Article Article

6/16: Name of 6/11: Name of 6/18: 7 Name of

Article Article Article

6/23: Name of 6/25: Name of

Article Article

6/30: Name of
7/2: Name of Article
Article
 Distribution Plan

Type text 31 days

Type text 18 days

Type text 11 days

Type text 12 days

Type text 16 days

Showcase all of your distribution plans for marketing with flight dates.
 Content Creation

Step 1 Step 2

Step 4 Step 3
 Name

Content title, relevant background

Marketing
Team
Showcase your Name Name
company's content title, relevant background title, relevant background

marketing talent and

highlight relevant
expertise.

Name Name
title, relevant background title, relevant background
 Next Steps
Clearly illustrate next steps and deadlines for each stakeholder.

Deadline 1 Deadline 3 Deadline 5

Date Date Date

Launch

Deadline 2 Deadline 4
Date Date
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