Rationale

 Burger King has over 16000 locations

 McDonald’s is 36000
 The fast food industry is estimated to be worth >> half a trillion dollars
Þ struggle to enter into Vietnamese market.

Why?
Topic: Why fast food chains flop in
Viet Nam?
PRESENTER: NGO THI KIM NGAN
ID: 2067012183
 1. Culture of street food

+ There is a whole culture of street food in Viet

Nam
 a formidable rival for international fast-food
chains
+ Quick transaction: come in -> order food -> eat
-> go
=> Undermine fast-food’s advertised time-saving
advantage
2. Different experience

To meet both biological demand and need to socialize.

For fast food restaurants:
 barely allow for interactions
For street food stalls:
 blend into the surroundings -> part of the place -> ask the seller to adjust
the food
 Conclusion

Local cuisine offers

+ incredible variety
+ wonderful flavor
+ different experience
+ incomparable value
THANK YOU FOR YOUR
LISTENING!
Q&A