JOBIN THOMAS

ACL-1,
MARKETING
 INTRODUCTION
Established in1995, Amway India commenced its commercial in May 1998 and has

emerged as the Largest Direct Selling FMCG Company. The Company as head quarted

at the National Capital Region of India- New Delhi.

Amway has invested Rs 151 crore in India.

PERSONAL BENEFIT

• Learn new business skills.

• Become a part of a larger, success-oriented community.

• Enjoy high-quality products purchased at a discount.

• Earn additional income from sales.

• Freedom to operate as independent business people.

• Conduct a full time or part time business.

FAMILY BENEFIT

• The supplemental income you earn can provide them with additional opportunities

(education, travel etc).

• Business builds equity and sustainability over time with work.

• You can pass on your business to your heirs.

MISSION

To provide the best business opportunity.

To deliver exceptional quality products to urban and semi urban homes in the areas of

Nutrition and Wellness, Cosmetics, Personal care, Home care, Home tech and Insurance.
TARGET MARKET AND
CUSTOMERS

• The Range of consumers group is very large which is from babies to elders.

• Women are the main consumers.

MAJOR COMPETITORS

• Sunrider

• Modicare

They sell similar products as Amway.

 PRODUCTS

• At present, Amway India offers over 105 products . They are Personal care category,

Home care category, Nutrition & Wellness care category and Cosmetics category.

• The products match Amway’s global quality standards. They carry a temper proof

seal and a “100% Money Back Guarantee”. If not completely satisifed with the produc

the consumer can return it for a refund. Amway encourages the return of its used

products bottle for recycling and to prevent misuse.

NUTRILITE

NUTRILITE is a brand of vitamins, minerals and dietary

Supplements(in tablet/ capusle form based in 2002 sales).

ARTISTRY

The ARTISTRY brand sales facial skin care products

and color cosmetics since in 1968.

E-SPRING
SLOGAN: The world’s best source of water .

e-SPRING water treatment system provides the quality drinking water family deserves

with the highest standards for clear water quality.

 I-COOK
SLOGAN: Cook healthier. Live better.

i-cook stainless steel Cookware sales kitchen containers.

DISTRIBUTON
o Marketing from the web site.

o Countries that are located.

MARKETING FROM THE WEB
SITE

 Web site where people can browse the available products and place an

an order online.
NATIONAL PRESENCE

 In ten years of commerical operation, Amway India has established a nation wide

presence in over 125 offices and 55 city warehouse and four regional mother ware-

house. The distribution and home delivery network set up with support of independent

logistics partners is spread across over 3,000 location.

EMPLOYEES

 Opportunity to millions of people in more than 80 countries and territories around

the world.

 Offer over 3 million Business Owners the inspiration to grow those businesses.
CONCLUSION

 After doing this report, we can know why Amway can be so successful.

Amway will keep running and expanding their business field.

THANK YOU