INDIAN APPAREL INDUSTRY

STP
SHARAN 36
NITIN 24
VIKAS 41
NISHANT JAIN 23
SAI PRASAD 33
 TEXTILE INDUSTRY
Overview
•India textile industry is one of the leading in the world. Currently it is estimated to be around US$ 52 billion and is also
projected to be around US$ 115 billion by the year 2012. The share of exports is also expected to increase from 4% to
7% within 2012.

•The current domestic market of textile in India is expected to be increased to US$ 60 billion by 2012 from the current
US$ 34.6 billion.

•The Indian textile industry contributes about 14 per cent to industrial production, 4 per cent to the country's gross
domestic product (GDP) and 17 per cent to the country’s export earnings, according to the Annual Report 2009-10 of
the Ministry of Textiles.

•The industry provides direct employment to over 35 million people and is the second largest provider of employment
after agriculture. It is also estimated that, the industry will generate 12 million new jobs by the year 2010.

•Factors favorable are abundant fibre supply, favorable demography, strong manpower base and emphasis on
innovation.
 TEXTILE INDUSTRY
Overview
Indian textile industry can be divided into several segments, some of which can be
listed as below:
• Cotton Textiles , Silk Textiles , Woolen Textiles , Readymade Garments ,
• Hand-crafted Textiles , Jute and Coir
Raw material: cotton, linen, wool, silk and
• manmade fibers like viscose, polyester,
• polypropylene and acrylic.
• Indian companies have marked presence in even non-traditional segments.
Fabric production: suiting-shirting, dress
• material, fabrics for shorts and trousers, denim
• hosiery, fleece flats and woolen knits, technical fabrics and so on…
Apparel production: Formalwear, casual
• wear, active sportswear, traditional wear, under
• garments, outerwear, kids wear, and your name apparel
Made-ups production:
• A wide range of bedding, towels, bath, table mats/linens, kitchen accessories and more...
 Ready Made Garments Industry
Ready Made Garments Industry
• In recent years, the readymade garment segment has seen vertical growth. Accounting nearly
Rs. 20,000 crores, this industry is growing at the rate of 20 percent, with massive visibility
and consideration margins.
• The largest segment for the readymade garment segment includes the age-group of 16-35 that
is very brand conscious and gives priority to high quality.
• Branded readymade garments account over 21 percent of the readymade garment industry.

Branded Apparel Industry

• The branded apparel market's size is Rs.5, 000 crore which is a quarter of the total share.
• The apparel market is India is categorized into branded and non branded.
• The Top Apparel Brands in India are Madura Garments, Arvind Mills, Provogue
Zodiac Clothing, and Raymonds.
 Madura Fashion & Lifestyle
• Madura Fashion & Lifestyle has been at the cutting edge of fashion and innovation, and has sourced fabrics, technology
and products globally.

• The company's product development and quality assurance functions work constantly to provide product innovations to
the Indian consumer.

• The latest finishes, fabrics, fits, technologies and product development in fashion and clothing styles are incorporated
into their brand portfolio.

• Continuous product innovations and value proposition provides the much-needed support in sustaining product
leadership. This helps maintain brand equity for best-in-class merchandise in the apparel segment.

• Trends, fashion knowledge, technology and process help in product development and innovation, creating and adding
significant value to the fibre-to-fashion value chain.

• Listed Below are some of the leading International Brands that are Produced and Sold by Madura F & L

Louis Philippe | Van Heusen | Allen Solly | Peter England | Van Heusen | The Collective
People | Planet Fashion
 LOUIS PHILIPPE

BRAND IMAGE & IDENTITY

Louis Philippe symbolizes elegance, class, status, and a lifestyle that is distinctly majestic and opulent, It is an
super premium readymade garment category in the Indian market.

BLEND & STYLE

Garments under this label combined the finest fabrics with designs inspired by the latest global trends, addressing
the needs of the style-conscious contemporary male. The international super brand offers elegant ensembles for
the new Indian man.

RANGE
The entire range of formals, semi-formals, knits, custom-made apparel, and accessories is inspired by the latest
European fashion trends

SUB- BRANDS
Louis Philippe also launched sub-brands including LP and Luxure. LP by Louis Philippe has an exciting range
of shirts, trousers, T-shirts, suits, jackets and accessories to put together a youthful wardrobe.

Luxure, the masterpiece collection, was created to deliver sartorial elegance for the refined connoisseur. Louis
Philippe recently made a foray into the footwear segment, offering more than 40 exciting designs, in an
unparalleled width in the formals market.
LOUIS PHILIPPE - MARKET SEGMENTATION / TARGETTING /POSITIONING

Louis Philippe image as an international premium lifestyle brand

The brand’s Franco-Italian lineage combined with its focus on contemporary international
fashion gives it an Indisputable premium and exclusive image.

DEMOGRAPHIC SEGMENTATION :

Louis Philippe caters to the market for young adults 25 age to 55 older middle aged

PSYCHOGRAPHIC SEGMENTATION :

Louis Philippe targets the status conscious male in the age group of 25 to 55 someone who is a
notch above others in terms of style , fashion and attitude.

The focus on luxury and the detailed craftsmanship of every garment ensures that each.
Louis Philippe garment owner belongs to "The Upper Crest". 
Louis Philippe Target :
•Louis Philippe targets a very premium consumer segment
(i.e) HNI , Upper Middle Class , Corporate , Business Men etc.

Louis Philippe Positioning :

•Louis Philippe The brand of super premium formalwear and footwear
•With its Luxury Formal Semi formal Casual Party and a Fashion Forward line
•Louis Philippe is the leader in the stylish formal, official , and semi-formal
occasion wear.

Attribute Based Positioning:

Louis Philippe is positioned as elegance, class, status, and a lifestyle that is distinctly majestic and opulent.

Emotion Based Positioning :

Garments under this label combined the finest fabrics with designs inspired by the latest global trends, addressing the
needs of the style-conscious contemporary male. The international super brand offers elegant ensembles for the new
Indian man who has great taste and class.

The embellished ‘Crest’ is a sign that the wearer of a Louis Philippe wardrobe has truly ‘arrived’. Today, the ‘Crest’
is prized even more for its focus on luxury, exquisite craftsmanship and attention to detail, establishing that its wearer
is truly a member of ‘The Upper Crest’.
SUB- BRANDS : LP Louis Philippe launched sub-brand LP:

RANGE:
LP by Louis Philippe has an exciting range of shirts, trousers, T-shirts, suits, jackets and accessories to put
together a youthful wardrobe.

LP - MARKET SEGMENTATION / TARGETTING /POSITIONING

SEGMENTATION : LP by Louis Philippe is aimed at young achievers and upscale urbanites

DEMOGRAPHIC SEGMENTATION :
LP by Louis Philippe is aimed at people from the age of 23 to 45 , who demand wardrobe versatility.

PSYCHOGRAPHIC SEGMENTATION :
Is Positioned as style, attitude and panache. The new age formals with hidden styling detail in every single
garment: a colored gusset on the side seam, an innovative trim, or a unique fabric wash . Half the battle is
already won with the all-occasion LP wardrobe. It ascertains the style mantra for today’s generation.

LP is the brand for those who are in a hurry to make a mark in this world, but will not compromise on either
their values or on fun, en route.
LP by Louis Philippe Target :

Louis Philippe targets a very premium class who are young and Lower Middle age segment

i.e) HNI , Upper Middle Class , Corporate , Business Men etc.

LP by Louis Philippe Positioning :

Attribute Based Positioning:

Positioned for people who have high ambition about tomorrow and want to look young

Emotion Based Positioning

Position’s itself on being the trendsetter for the cool, stylishly spirited confident youngster who lives today with a
confident eye on tomorrow.

The LP line has an exciting range of shirts, trousers, T-shirts, suits, jackets and accessories to put together a. youthful
wardrobe.