Actix Solutions and Services

Presented By : Arif Rizvi

 Contents

1. Introducing Actix
2. Performance engineering
3. Actix Solutions
4. Actix Analyzer/Spotlight/ Veritune
5. Actix CellOpt AFP
6. Actix RadionPlan ACP
7. Actix Services

2
Example market : UK

 5 mobile network operators

 Numerous MVNO

 What is the result of such a crowded marketplace?

3
 2005 Financial Results of 2 Major UK Opcos

10.0%

8.0% 9.0%
8.7%
6.0%

“Germany, Italy and the UK saw lower growth as a

4.0%

result of the impact of increased competition and

2.0%

price declines. We see this more intense

0.0%
-0.7%
-0.9%

environment continuing over the next 6, 12, 18

-2.0% -1.8%

months“
-4.0%
-5.6%
Opco 2
-6.0%
Subscriber Growth Opco 1
Arun Sarin, CEO Vodafone Group, 24.1.06
EBITDA Growth
ARPU Growth

Source: Company interim financial statements October/November 2005

4
 Impact of Intense Competition

 Prices fall

 It gets harder to find a sustainable advantage

 As the race intensifies, costs go up

 Profits (and the CEO‘s job) are threatened

 Companies look for levers they can control

5
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6
 What drives profits in business?

 Profitability is driven by three things:-

 Customer willingness to pay WTP

 Reducing, unless for novel services
WTP
 Competition and price levels
Margin Margin
 Ultra-competitive, few differentiators

PRICE
 ARPUs & margins dropping

PRICE
 Cost base Cost
Cost
 Expensive to deliver a new network
 Increasing with complexity

7
 Where can operators really make a difference?

 Which of these factors can an operator really control

to improve margins & profits?

Some impact through marketing e.g.

brand image, lifestyle marketing

WTP Some impact through advanced offers e.g.

WTP high speed video, mobile broadband

Margin Margin Big impact through efficiency

PRICE

PRICE

Cost
In an ultra-competitive
Cost
business, cost control is
crucial to success

8
 What are the drivers for cost reduction?

 Do it better
 First time accuracy
 Expectation from existing services are high
 Pace of change leaves little room for mistakes

 Do it faster
 New services must be rapidly deployed to maintain an edge
 Highly competitive – time-to-market critical
 On time = money (market share, customer capture, lower churn)

 Do it cheaper
 Efficiency drives profits
 Fewer resources = less cost = more headroom for profit

 Don‘t do it at all
 Outsourcing
 Managed services

9
 Actix Overview

Actix: The Leader in Wireless Performance Engineering

Actix global presence
Helsingborg
Helsingborg

Washington
WashingtonDC
DC London
London Dresden
Dresden
Shanghai
Shanghai
Japan
Japan
Delhi
Delhi
Dubai
Dubai Hong
Hong Kong
Kong

Singapore
Singapore

 Founded 1991 Australia

Australia
 250 staff
 $60M revenue (2005)

10
 Proven Solutions

Actix Solutions are Measured on the Value they Deliver

 Achieve Efficiency with Performance Engineering and Optimization

Process Automation
 Save Time by Focussing on Proactive Optimization
 Customer Satisfaction by Faster Problem Resolution
                                    
 Achieve in Excellence in Quality by controlling Interference with AFP.
 Best Coverage and Capacity with limited Spectrum using AFP

 Reduce Sites, Increase Coverage and Capacity with ACP

 Get the Antenna Parameters fixed in One go using ACP

 Efficiency and Productivity by controlling all Optimization Interfaces

through one node using Insight

 Enormous savings on CAPEX and OPEX

11
 Contents

1. Introducing Actix
2. Performance engineering
3. Actix Solutions Overview
4. Actix Analyzer/Spotlight/ Veritune
5. Actix CellOpt AFP
6. Actix RadionPlan ACP
7. Actix Services

12
 Radio Engineering & Actix
Initial Roll Out

Site Selection Frequency Cell Planning Roll Out Roll Out

Coverage Acceptance

Planning Optimization Planning (Antenna’s) Optimization
Spotlight +
ACP AFP ACP Analyzer PRO

Capacity – Quality Based Ongoing Optimization

Analyzing
Radio Retuning Retuning Implementing
Troubleshooting Optimizing
Performance Problems Frequency Plan Cell Plan Changes
Data
Spotlight AFP ACP Veritune
Unify

Insight
Site Expansion
13
 NPE Solutions

Visualization

Engineering
Intelligence

Data
Processing

14
 Summary of Actix Solutions

1. Load weeks of Drive Test Data in SQL Database

2. Efficiency using Automated Troubleshooting
Spotlight 3. Troubleshoot Events and Radio Problems
4. Visualize Problems in a classic manner
5. Automatic one click detailed Reports

1. Create Queries of different types for Analysis

Analyzer 2. Load Call Trace data along with Drive Test
Professional 3. Create and Embed your own processes
4. Customize or Create your own Automated Reports

1. Load data from Core Network Interfaces

2. Synchronize Drive Test Data with Abis and A Interface Data
Unify 3. Automatically Analyze and Troubleshoot Problmes across
interfaces

1. Simulate Antenna Parameters before going to Field

Veritune 2. Fix the Antenna Changes right in the first go
3. Avoid multiple iterations to get the correct Antenna Settings
15
 Summary of Actix Solutions

Automatically optimizes frequency plans which improves the trade off

between network quality and capacity.
Automatically Optimize Frequency Hopping Parameters and BSIC
Planning
Generate Interference Matrix from Switch or Drive Test Data using MDA
AFP module.
Audit an existing Frequency Plan
Derive greater performance and greater value from your existing
network.
Accommodate subscriber growth and service demands with high quality
Balance infrastructure investments with network performance

Automatically Optimize Antenna Parameters like Height, Tilt, Azimuth,

Antenna Types and Power
Decide on Site Selection. Remove unnecessarily predicted sites without
ACP impacting coverage and quality.
Compare Drive Test Data with Predicted data.
Detect problems related to prediction and measurements
Optimize Antenna parameters based on Coverage and/or Capacity,
Costs of Changes and Traffic

16
 The Analyzer Platform

• Customer KPIs
Application • Special reports & analyses
• Embedded process
• Maps and Graphs
Visualization • Message viewers
• Synchronised views
State-based Sequential Processing
Processing Engine Multi-dimensional Data Mining
Session Correlation

GSM/ CDMA
Technology UMTS EV-DO iDEN
GPRS 1X

TEMS Couei NetTest Radcom Lucent Nokia

Decodes Comarco Andrew Agilent
NetHawk Motorola Alcatel
Agilent SwissQual Tektronix Steleus Nortel Siemens
Drive Test & Scanners Protocol Analyzers & Probes Infrastructure

17
 Analyzer Professional

 Basics
 Mapping
 Updated cell database
 Charting
 Tables
 Message & Protocol stack
browser
 Replay function
 Configurable Stateforms
 Workspaces

18
 Analyzer Professional

 Advanced configurability
 Application packs
 Query mechanism
 Thresholds
 Superstreaming
 Excel Reporting
 Network Images

19
 Fully automated reports

Automated cluster acceptance reports focus on KPIs to enable fast

and efficient analysis of drive test data.
Cluster Acceptance Details
Date Engineer Cluster Details Comments

CS Domain
Metric Target Pass/Fail Value
PS Domain
Metric Target Pass/Fail Value
Analyzer Professional
Overall Call Success Rate (End to End) 95% Fail 78.2% Overall PS Success Rate (End to End) 95%

Dropped Rate 2.5% Fail 6.2% Dropped Rate 2.5%

Call Setup Duration (secs) 8 Pass 3.9

Metric Target Pass/Fail Value

-15 (dB) •Built In Default
Good Eclo – Good RSCP

95% Percentile of Eclo

95%
-15
Pass

Pass
91.0%
-12.5
Good EcIo
Poor RSCP
Good EcIo
Good RSCP
reports
95% Percentile of RSCP -95 Fail -99 7.8% 91.0%
-95 EcIo

•Create your own

Single Server Percentage 80% Fail 66.7%
(dB) 0.4%
Pilot Pollution (Location) 5% Fail 5.2% 0.9%

File Overview
Poor EcIo
Poor RSCP
Poor EcIo
Good RSCP Reports
Number of files loaded 1

Combined file size (MB) 18.4 RSCP

EcIo Analysis
•Share report
CS Call Analysis PS Call Analysis 14.0% 100.0%
templates with
16.7%
16.7% 12.0%
10.0%
90.0%
80.0%
70.0%
other users
8.0% 60.0%
50.0%
6.0% 40.0%
4.0% 30.0%
20.0%
2.0%
10.0%
83.3% 0.0% 0.0%
-29

-26
-25
-23

-20

-16
-14
-13

-5
-28
-27

-24
-22
-21
-19
-18
-17
-15

-12
-11
-10
-9
-8
-7
-6
-4
-3
-2
-1
0
83.3%

Call Setup Successful Call Setup Failure Call Setup Successful Call Setup Failure EcIo PDF EcIo CDF

20
 Spotlight

21
 Spotlight – Automation of Processes
The traditional troubleshooting process

 Requires extensive expertise in 2G, 2.5G

and 3G, uses technology specific tools
and processes

 Time-consuming

 Labour-intensive

 Repetitive

 Error-prone

22
Spotlight - Automated Analysis and
Troubleshooting

23
Spotlight - Automated Analysis and
Troubleshooting

24
Spotlight – Automated TroubleShooting

25
Spotlight – Automated TroubleShooting

26
Spotlight – Automated Troubleshooting

27
Spotlight – Automated Troubleshooting

28
 Drill Down for Organized Diagnosis

 Drill Down all Views Image

29
Spotlight – Automated Analysis

30
 Spotlight - Benefits

31
 Case Example: Orange

 Orange-specific Requirements:
 Cluster-based optimisation
 “Silence” analysis
 Configurable
Thresholds
 Embedded Data KPIs for 3G/2G
handover

 “If it hadn’t been for Actix, the 3G launch

would have been delayed by 2 months”.

 “We’ve only discovered the tip of the

iceberg when it comes to the
efficiencies identified by the use of this
tool”.

32
 Case Example: Verizon

 Verizon-specific Requirements
 1X and EV-DO Rollout and Cluster Acceptance
 Voice and Data Base-lining
 1X Service Outage and Billing Issues
 1X Push-to-talk lost packets and delay

 “It is not just how many hours you save, it is

which hours. When a senior executive drops a
call in my market Actix gets us the answers!”

 “If you can’t solve a serious problem right away

you get more and more people working on it.
Pretty soon the whole team can be working the
same problem if you are not using Actix.”

33
 Contents

1. Introducing Actix
2. Performance engineering
3. Actix Solutions
4. Actix Analyzer/Spotlight/ Veritune
5. Actix CellOpt AFP
6. Actix RadionPlan ACP
7. AFP/ACP Business Case
8. Actix Services

34
 Automatic Frequency Planning

 Automate tedious frequency

planning tasks for both daily and
network wide retunes.
 Optimize network quality while
minimizing network infrastructure
investments.
 Reallocate spectrum to
accommodate data services and
new technologies with an efficient
and orderly migration plan.

35
 Resolve frequency planning issues
CellOpt IQ

 Frequency optimization maximizes

quality Resolve
for a givenfrequency
set of radiosplanning issues
acceptable
 Frequency optimization quality

Quality
measure is a relative measure
(i.e. not absolute) quality limit

 The plan quality analysis can’t tell unacceptable

whether the plan provides
acceptable quality if implemented
 An absolute quality measure
provides significant advantages to Traffic
frequency optimization

36
 Enhance the accuracy of frequency planning
using MMR measurements
CellOpt MDA

 Enhance the precision of CellOpt AFP

using drive test data and switch-
collected measurements
 Correct prediction anomalies with
measured data
 Decrease number of optimization
cycles due to badly correlated
planning data
Measured
data analysis
work flow

37
 CellOpt AFP/ MDA – Process Flow

Data Preparation Modelling, Implementation

Optimization and
Analysis

Planning Tool Planning Tool

CellOpt DE CellOpt DE

CellOpt AFP

CellOpt MDA

Network
Network OSS
OSS BSC
BSC
Drive Tests 38
 CellOpt increases both Network Performance and
Operational Performance significantly

160

140

120

100

80

60

40

20
Before
0
Drop Call Rate Meantime Intra Cell Interference Blocking Increased Operational After
betw een failure Handover capacity performance

Network Performance 39
CellOpt improves your C/I GPRS/EDGE
throughput versus radio quality

What business return

Would be achieve by
increasing your
Throughput
capabilities?

40

Europe, Middle East and Africa
 MTN, South Africa (GSM)
 TDC, Denmark (GSM)
 O2, UK (GSM)
 Eurotel, Czech Republic (GSM)
 Pannon, Hungary (GSM)
 Eurotel, Slovakia (GSM)
 Bouygues, France (GSM)
 Belgacom, Belgium (GSM)
 KPN, Netherlands (GSM)
 Mobilkom, Austria (GSM)
 O2, Germany (GSM)
 Tele.ring, Austria (GSM)
 Netcom, Norway (GSM)
 Partner, Israel (GSM)
 Cosmote, Greece (GSM)
 Vodafone, UK (GSM)
 Siemens, South Africa (GSM)
 T-Mobile, Hungary (GSM)
 MTN, Uganda (GSM)
 MTN, Cameroon (GSM)
 MTN, Nigeria (GSM)
 Cosmofon, Macedonia (GSM)
 Globul, Bulgaria (GSM)
CellOpt Customers
Asia Pacific
 Vodafone, New Zealand (GSM)
 Optus, Australia (GSM)
 Vodafone, Japan (PDC)
Excelcommindo, Indonesia (GSM)
Americas
 T-Mobile, US (GSM)
 Nextel, US (IDEN)
 Nextel Partners, US (IDEN)
 Cingular, US (TDMA, GSM)
 Telus, Canada (iDEN)
 Cable & Wireless, Panama (TDMA, GSM)
 Cable & Wireless, Jamaica (TDMA, GSM)
 Centennial Wireless (TDMA)
 NII, Brazil (iDEN)
 NII, Mexico (iDEN)
 Microcell, Canada (GSM)
 Rogers/AT&T, Canada (GSM)
 Comcel, Guatemala (GSM)
 Dobson, US (GSM)
 Southern Linc, US (iDEN)
Worldwide
 Motorola IOS customers (GSM)
Austria, Turkey, UK, Egypt, Jordan, Kuwait,
Marocco, South Africa, UAE, Pakistan, China,
Vietnam, Indonesia, Malaysia, India, Portugal,
HongKong
41
 Case Study - MTS Russia
50% improvement in interference on both layers
BCCH Interference TCH Interference

12000 16000
14000
10000
12000

Interfered Traffic
Interfered Traffic

8000 10000
Frequency Plan Old Frequency Plan Old
6000 8000
Frequency Plan New Frequency Plan New
6000
4000
4000
2000 2000

0 0
Co Adj Co Adj

Interference Type Interference Type

MINUTES PER TCH DROP 21 % Improvement in MPD

75.00
70.00
65.00
60.00
Minutes

55.00
BSC1
50.00
45.00 BSC3
40.00
35.00
30.00
05.10.10

05.10.11

05.10.12

05.10.13

05.10.14

05.10.15

05.10.16

05.10.17

05.10.18

05.10.19

05.10.20

05.10.21

05.10.22

05.10.23

05.10.24

05.10.25

05.10.26

05.10.27

05.10.28

05.10.29

05.10.30

05.10.31
Day
42
 Vimpelcom Russia – AFP Results Summary

 Traffic increased by 10%

 Call Unsuccessful Setup Rate improved by 25%
 Call Drop Rate due to radio problem improved by 20%
 TCH Congestion improved by 50%
 TCH Assignment Failure due to radio problem improved by 30%
 SDCCH Drop Rate improved by 12.5%
 Emergency HO due to bad RxQual improved by 30%
 % Radio Measurements with RxQual > 4 improved by 15%

 Soft’ benefits – very quick and simple to use

43
 CellOpt MDA – Another Operator

Drop Call Handover Statistic

Intra-cell Hand-over and TCH Droppe d

Dropped Call Rate due to Bad Quality

Pe r ce n tag e (o f tcalls fo r H an d tcas s al fo r T )

6.50%
2.30%
%HoBUQ
Previous minimum: 1.29% 6.00% %HoBDQ
2.10% %Drop
DayAvg 5.50%

1.90% 5.00%
Percen tag e

1.70% 4.50%

4.00%
1.50%
3.50%
1.30%
3.00%

1.10% 2.50%

0.90% 2.00%
0 10 20 30 40 50 60 0 10 20 30 40 50 60

Tim e Tim e

44
 CellOpt MDA: Case Study
European Operator

KPI-I Figures by Area

6 Retune
Share of Traffic with Bad DL

5.5
Area 1
5
Area 2
Quality [%]

Area 3
4.5
Area 4
4 Area 5

3.5

3
07-08-03 27-08-03 16-09-03 06-10-03 26-10-03 15-11-03 05-12-03 25-12-03
Measurement Date

(Measurements of RxQual 5-7) x 100

KPI-I formula (from MMR data):
Total amount of measurements

45
 CellOpt MDA: Another operator

Figure 4.2.1 - Graph of All Comopt Cells Dropped Call Rate

Retune
1.35

Using switch collected data 1.3

(Ericsson NCS) as input to 1.25

CellOpt MDA and AFP and has 1.2

experienced significant 1.15

% Call Drops

improvements in the network 1.1

Holiday w eek

quality 1.05

1
6 7 8 9 10 11 12 13 14 15 16 17 18 19 20

8.5% improvement in
Week no.

dropped calls Graph Figure 4.2.6 - Graph of All Comopt Cells % Handouts due to
Quality
Comopt 2
10

23% Decrease in
7

6
%HO UL Qual

quality induced
5 %HO DL Qual
%HO Qual
4

handovers
3

0
6 7 8 9 10 11 12 13 14 15 16 17 18 19 20
Weekno

46
 CellOpt AFP Success stories

 T-Mobile New York City, 2003:

Achieved over-night 100,000 less drop calls per day after implementing a
frequency plan generated by CellOpt AFP. They were previously averaging
around 250,000 drops per day in NYC. This was the single largest over-
night improvement ever in T-Mobile US history and the engineering
manager Tareq Amin was sent on a holiday to Hawaii as a token of
appreciation from top management.
 
 T-Mobile US (nation-wide), 2003:
Achieved an average of 20% more minutes of use between drops across all T-
Mobile US markets by rolling out plans generated by CellOpt AFP. T-
Mobile’s National Engineering Director Marc Cosgrowe made an effort to
come unscheduled to a lunch appointment with T-Mobile to show us a
slide with graphs with the improvement per market and told us that the
CEO of T-Mobile was personally tracking the implementation of CellOpt
AFP across the nation. He was very happy about the noticeable step
improvements achieved over night in every market the implemented new
frequency plans from CellOpt AFP.    

47
 CellOpt AFP Success stories

 T-Mobile, Hungary, 2004

“Our deployment of the solution has meant that we can not
only maintain the quality of our network, but also that we can
much more effectively allocate our engineering resources,
which is both technically and financially beneficial."
Andras Kolonits, Deputy Director, Network Planning
 
 Cosmofon, Greece, 2003
“ComOpt’s Automatic Frequency Planning module is the key
to our ability to keep network interference within the defined
limits, while preparing for further subscriber growth.”
Lampros Iskos, Technical Director

48
 CellOpt AFP Success stories

 Vodacom / Motorola, South Africa, 2002

Motorola using CellOpt AFP in their IOS (Intelligent Optimization Service)
to GSM customer did a remarkable turnaround in a market in Vodacom,
South Africa a few years back. The troubled market had drop call rates
close to 5% and they improved it to 1% over-night after implementing a
CellOpt AFP plan. Motorola told us that Vodacom’s CEO did tell them that
“you can do anything to my network as long as you use CellOpt AFP.”
 
 MTN, South Africa, 2001
“Drop call rate decrease of an absolute 1% often experienced.”
 
 MTN, South Africa, 2000
“Capacity improvements of 25-50% often experienced, translates into
millions in capex infrastructure savings.”
 
 EuroTel Prague, Czech Republic , 1999
“We are now able to implement a frequency plan in a market in one man-
week instead of spending 12 man-weeks.”

49
 Contents

1. Introducing Actix
2. Performance engineering
3. Actix Solutions
4. Actix Analyzer/Spotlight/ Veritune
5. Actix CellOpt AFP
6. Actix RadionPlan ACP
7. Actix Services

50
 WiNeS ACP
Better, Faster, Cheaper

51
 Better, faster…

Small service project, EU city

Using
manual
Network Setup Blocking
Probability
techniques:
3 months
Original manual optimization 13.81%
4.78%
Radioplan optimization
Radioplan:
3 days
Factor of 30 productivity;
Factor of 3 quality
52
 Faster, cheaper….

Optimization service project at an EU operator

3 optimization service suppliers (Radioplan, 2 traditional)
Project time: 4 weeks start to finish

Sites Optimized in 4 Weeks

1000

800

600
Extrapolate what this is worth
400
in terms of time (and money)…
200

0
Radioplan Vendor 1 Vendor 2

Sites Optim ized in 4 Weeks

53
 ...Cheaper, Better : Site Selection

9 sites X €100,000 investment per site

=
€900,000 saved

Total Time: 2 hours

Before : 35 sites After : 26 Sites 

RxLev coverage : 91.5% RxLev coverage : 93.0%

54
 Combined 2G AFP/ACP Positioning

Optimal network performance can only be Nationwide US Carrier

achieved by integrating cell planning & saved $684M
frequency planning processes

 Meet capacity & quality requirements with

as much as 30% less spectrum
 Improve service quality by reducing
interference & optimizing coverage
 Reduce the number of sites required by as
75%
much as 80% Fewer
 Minimize the time required to bring new Sites
sites into service

55 55
“Here you have the results from the live network trial. Radioplan’s
implementation has given the best improvements and is the only one that could
be implemented in our network.”
Swisscom Mobile, January 2006

“I'm very pleased to advise that [Forsk and Radioplan] have been awarded the
contract to deliver Telstra's 3rd generation radio planning & ACP tools. The result
was achieved despite our final price being well above our fellow short-listed
competitor. This is understood to be due to the superior feature set and versatility
of the software included in our offer.”
TeleResources, Telstra local partner, June 2005

“On behalf of Ericsson I would like to thank you for your participation in the
UMTS ACP evaluation. It has been a long process and we appreciate your
patience. I am happy to inform you that Radioplan has been selected.”
Ericsson USA, July 2005

56
Collateral & References
 Several strong case QoS Validation
studies  Network simulations before/after optimisation
 Motorola with same traffic:
 Ec/Io rejections cut by 70%
 O2  SHO users reduced by 5%
Benefits for O2 Germany
 Vodafone  UL load reduced by 16%
 Site Selection calculation brings OPEX/CAPEX
 References  Throughputsavings
up by in
11%
the network design optimisation phase.
 Site reduction for later rollout phases of >12%
 Vodafone  possible.
At same GoS (5% outage):
at least 25% more traffic possible!
 O2  Higher speed in the RF optimisation process.
Simulated Ec/Io
80% Speech, 20% WWW
 Improvement of RF KPIs (Pilot RSCP, Pilot Ec/Io,
 Ericsson Active Set) in all reference areas. QoS
improvements.
 Motorola
 H3G

57
 Where can you use ACP?

Operational Excellence Asset Utilization

Maximize the effectiveness of technical Maximize return on capital investment
resources while increasing profitability while achieving higher quality of service

 
 Consolidation of Operations  Spectrum Efficiency
 Engineering Process Automation  New Site Integration
 Best Practice Encapsulation  Network Consolidation
 Expert Troubleshooting  Spectrum Re-banding

Technology Rollout Customer Experience

Reduce costs of rollout and bring new Drive subscriber growth by delivering
revenues forward better quality of service

 
 Network Acceptance  Competitive Benchmarking
 Device Verification  Customer Problem Troubleshooting
 3G/2G Interaction  Data Service Optimization
 Mobile/IP Migration

58
 Our Vision - Providing Operators with:

 Detailed understanding of how customers experience the network

by integrating all available sources of quality.

 A software platform to reduce the cost of harvesting that

information.

 Visibility to issues affecting customer experience that are

automatically identified, prioritized and assigned for investigation.

 Diagnoses and recommendations for resolving issues - provided

based on the intelligence of wireless experts.

 Enterprise information that could easily be accessed by simply

logging into a webpage.

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 How we’re getting there

 Enterprise enabled products

 Traditional Actix Products

Visualization

Engineering
Intelligence

Data
Processing

60
 How we’re getting there

 Enterprise Data Management Platform

 Scalable, flexible Oracle-based platform
 Enables rapid distribution and control of dozens of expensive
data sources
 Framework enables broader team-working, knowledge
sharing and rapid issue resolution

100+ Sources of performance information: Survey, Protocol,

Data Processing
Handset Agent, Call Drive, OSS, PCMD, Network
& Management Configuration, etc.

61
 How we’re getting there

 Server-based Engineering Analysis & Logic Platforms

 Fully-configurable event, KPI, and Diagnostic configurations
 Hundreds of years of embedded expertise
 Rapid support for the latest technologies

Unattended Event Detection, KPI Generation, Diagnostics, Cell Plan

Engineering Optimization, Interference Mitigation, Neighbor List Generation,
Intelligence Parameter Optimization, etc.

100+ Sources of performance information: Survey, Protocol,

Data Processing
Handset Agent, Call Drive, OSS, PCMD, Network
& Management Configuration, etc.

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 How we’re getting there

 Integrated, Next Generation Thin-Client Applications

Spotlight Insight Radioplan Viewpoint

(Citrix) (Thin Client) (Citrix) (Web-based)

Network Intelligent
Automated Audit
Analysis & Prioritization &
Optimization & Report
Diagnosis Workflow

Unattended Event Detection, KPI Generation, Diagnostics, Cell Plan

Engineering Optimization, Interference Mitigation, Neighbor List Generation,
Intelligence Parameter Optimization, etc.

100+ Sources of performance information: Survey, Protocol,

Data Processing
Handset Agent, Call Drive, OSS, PCMD, Network
& Management Configuration, etc.

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 Introducing Actix Viewpoint

 Web-based solution for the management and distribution of all your

performance engineering information

 Autonomous collection and processing of data

 Provides standardized and streamlined processes for the identification

of issues that impact customer experience

 Delivers performance engineering information in near real-time (Drive

Survey, Mobile Agents, Autonomous)

 Integrates intelligence, allowing skilled staff to focus on more complex

tasks

 Unlocks the value of data by making it available to a wider set of users

64
 Problems that Viewpoint Addresses

 Collecting and analyzing measurement data is time consuming and expensive

 Engineers tied up with inefficient manual processes
 No standardization on processes

 Value of existing investment in data collection is not being realized

 Information is fragmented across teams, regions and tools
 Duplication of effort: teams cannot share information effectively

 Actionable information is rarely available in a timely manner

 Automation of complex analyses and reports
 National, Regional and Market views as well as details of individual issues

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 Viewpoint System Overview

Web based user interface

Application Intelligence
Test and for dimensioning and
& Web Services
Measurement Data reporting

Test and Measurement

Data Processing Data Storage Detailed Drill-down using
Agent Desktop Spotlight

66
 Use Case: Survey Management

Centralize log file repositories

 Share data more effectively
Locate specific surveys
 Re-use the same data for different
purposes, users, analyses
Manage data more effectively
 From manual or autonomous sources
 For large volumes
 For multiple users
Quickly locate surveys
 From specific devices Browse Repository

 That cover selected areas

67
 Use Case: Network Quality Audit

 Audit network quality

 Dashboard summary views
Dashboard
 Breakdown and compare national, Reports
regional, market performance
 Visualize performance
 Plot key events and performance
Market
indicators Overview
 Configurable for different user needs
 Identify performance trends
 Chart KPIs over time
 Catch process drift
Performance
Plots

68
 Use Case: Competitive Benchmarking

 Statistical comparison
Executive Reports
 Understand how your network compares
to your competitors
 Best network analysis
 Rank each network according to selected
KPIs (dropped call rate, call success rate,
voice quality)
 Investment analysis
 Identify where your network has better Coverage and Best Network Reports
coverage than your competitors (and vice-
versa)

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 Screen shot

70
 Value that Viewpoint Delivers

 Time Savings
 Taking processing off the desktop allowing engineers to improve productivity
and work output by 12-20%!
 1-2 hours per day saved amounts to millions of dollars or improved labor
efficiency
 ↑ Information sharing – ↓ Duplication of effort
 Leverages existing investment
 Future proof – path to support other data sources
 Enterprise platform value extends to other engineering applications

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 Contents

1. Introducing Actix
2. Performance engineering
3. Actix Solutions
4. Actix Analyzer/Spotlight/ Veritune
5. Actix CellOpt AFP
6. Actix RadionPlan ACP
7. AFP/ACP Business Case
8. Actix Services

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 Introducing Actix Application Services
Actix engineers deliver customer centric solutions with the express
aim of maximizing end-user efficiency.

Application
Services

Solution Delivery
adoption focus
Solutions

Configured
Project
Management KPI
configuration

Products

Knowledge RNTO On-going

transfer support
EEST

ACP / AFP

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 Market driven services

A number of services have been defined to de-risk market pressures

Spectrum
Optimisation

3G Review Application
Services
service
Solution Delivery
focus
Network
adoption Solutions
Benchmarking
Configured
Project
Management On-site
support

Products

Knowledge RNTO On-going

Today’s transfer
EEST
support

focus
ACP / AFP

End-to-end Network Design &

testing Validation

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 Example Acceptance Process
Case Study: Cluster and Final System Acceptance Process

Market Name: Cluster ID: RF Manager: RF Engineer:

Performance Analyzer Process (Note: Thresholds and goals are guidelines which may need to Drive Survey Actual Drive Pass/Fail
Metric change due to link budget, contractual obligations, etc.) Goal Survey

Mobile Rx
01. Segregate the Rx power data into 100x100 m geographic Bins.
02. Exclude the 10% lowest Rx Bins.
03. Bins greater than -80 dBm are considered strong; otherwise weak.
Case Study
85%
Power (dBm) 04. Calculate the ratio of strong to weak Bins.
05. The ratio should be greater than 85%.

01. Segregate the Tx power data into 100x100 m geographic Bins.

Mobile Tx Power 02. Exclude the 10% highest Rx Bins.
(dBm) 03. Bins greater than -15 dBm are considered good; otherwise high. 90%
04. Calculate the ratio of good to high Bins.
05. The ratio should be greater than 90%.
01. Segregate the EcIo power data into 100x100 m geographic Bins.
Signal to
02. Exclude the 10% lowest EcIo Bins.
Interference -10 dBm
03. Bins greater than -10 dBm are considered strong; otherwise weak.
Ratio (EcIo)
04. Calculate the ratio of strong to weak Bins.
05. The ratio should be greater than 90%.
FTP : 150 kbps
01. Segregate data into 100x100 m geographic Bins. http : 50 kbps
Application
02. Dimension Bins by application. mms : 100 kbps
throughput
03. Aggregate throughput per application. WAP : 25 kbps
email : 150 kbps
01. Segregate the Active Set Pilot information into 100x100 m geographic Bins.
02. Calculate the average Active Set size for each Bin.
Active Set Size
03. Exclude the 10% highest average Active Set size.
85%
04. If the average size is greater than 3, Bins are marked high; otherwise good.
05. Calculate the ratio of good to high Bins.
06. The ratio should be greater than 85%.

Packet Error 01. Segregate the Packet Error Rate (PER) into 100x100 m geographic Bins.
02. Exclude the 10% highest PER Bins 3%
Rate (PER)
03. 90% of the geographic Bins should have a PER less than 3%.

Get all the results in just a few clicks!

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 Configurable KPIs
Actix in Action

Configurable KPIs will keep WSP in control as the network evolves

beyond 3G.

 Configured protocol event

detection is essential if you
want meaningful KPIs
 There is no other way to
understand:
 service performance
 network performance

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 Meeting objectives

A simple menu provides settings to enable demographic based KPI

analysis

 Generate demographic-
based KPIs for matching
planned coverage targets
 Configure KPI targets for
different demographic
areas e.g. indoor,
suburban, rural
or…high-speed data,
video, voice

RxPwr
RxPwr
RxPwr

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 Complexity simplified
With Actix Cluster Acceptance . . .

 Replace a series of complex

steps with a single, automated
process Implement
Implement
Start Drive test
changes
changes
 Radio performance as well as
data services performance Actix Cluster Acceptance Actix
 Standardise the process so that KPI reports
Troubleshooter

every engineer/vendor/region Performance

Automated
Troubleshoot
diagnostic aids
works to same benchmark maps

 Easily configure the process to

reflect your business priorities
Target met?
No

Yes

Done! Send reports!

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 Actix Solutions & Services Delivery Model

Business
 Solutions Case
Discovery Configuration

On Going
Support

Routine Training
Services & Handover
Solutions
Delivery
Validation Solutions
Of Business Implementation
Case Services
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 Example configured 3G acceptance report

Reporting date : 21-Aug-06

Market : Middle East Report generator : Actix Services

Operator - Go / No-Go project

Clusters Green
Target Green Yellow Red Actual Overall status
tested count
1. Accessibility
MOC Setup success rate > 98% > 98% 95 - 98% < 95% 94.0% L 6 0
CS
MTC Setup success rate > 98% > 98% 95 - 98% < 95% 99.1% J 2 2
Technology layer > 98% > 98% 95 - 98% < 95% 99.8% J 7 7
PS MOC setup success
Application layer > 98% > 98% 95 - 98% < 95% 98.1% J 7 6
Technology layer > 98% > 98% 95 - 98% < 95% 98.9% J 7 6
R99 PS MOC setup success
Application layer > 98% > 98% 95 - 98% < 95% 97.8% K 6 5
2. Quality
BLER samples < 2.2% > 95% > 95% < 95% 91.9% L 6 1
MOC CS
DroppedCall rate < 1.5% < 2.0% 2.0 - 3% > 3% 2.6% K 6 5
BLER samples < 2.2% > 95% > 95% < 95% 95.7% J 2 2
MTC CS
DroppedCall rate < 1.5% < 2.0% 2.0 - 3% > 3% 3.7% L 2 1
Application throughput > 400 > 400 320 - 400 < 320 662.6 J 7 7
PS Technology layer < 1.5% < 2.0% 2.0 - 3% > 3% 11.8% L 7 0
Drop call rate
Application layer < 1.5% < 2.0% 2.0 - 3% > 3% 5.6% L 7 2
Application throughput > 200 > 200 120 - 200 < 120 255.4 J 6 6
R99 PS Technology layer < 1.5% < 2.0% 2.0 - 3% > 3% 9.7% L 7 5
Drop call rate
Application layer < 1.5% < 2.0% 2.0 - 3% > 3% 31.1% L 6 0
3. Marketing
Application throughput > 400k > 85% > 85% 70 - 85% < 70% 90.2% J 7 6
PS
%tile DL time < 200 seconds > 98% > 98% 95 - 98% < 95% 99.4% J 7 7
Application throughput > 200k > 85% > 85% 70 - 85% < 70% 72.1% K 6 2
R99 Application throughput > 80k > 98% > 98% 95 - 98% < 95% 98.5% J 6 5
%tile DL time < 200 seconds > 98% > 98% 95 - 98% < 95% 91.1% L 6 1
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 Recent Global Successes

 MTS Russia – Quality improvement & spectrum optimisation

 2 months duration
• Back-office analysis function in London
• Domain expertise rotated on-site
 Deliverables
• Drive-test based benchmarking & analysis
• Regional retunes
 Results (over & above competitor)
• 26% improvement in CDR (call drop rate)
• 33% improvement in MPD (minutes per drop)
 Tier 1 Vendor - EMEA 3G optimisation efficiency program
 5 process automation projects
 Approximate duration of 2 months per project
• 3G vendor/operator acceptance reports
• Cluster integration
• KPI analysis & troubleshooting
• On-site consulting
 Results
• Operational savings per project in excess of €500K
 Ongoing 3G consulting projects
 O2 Ireland
 Orange UK
 Vodafone UK
 Cingular – US – Network performance validation and Acceptance for three vendors managed with the Actix Analyzer
tools
 Verizon – US – Competitive benchmarking through the Analyzer Solution
 Telstra – Oz – Vendor acceptance and Cross technology benchmarking through the Analyzer Solutions
 AIS – Thailand – Vendor Acceptance and QoS monitoring through Analyzer and Troubleshooter

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 Typical Network Performance Review Service

Agreement of Route Data Data

report format Route
planning collection Analysis & report Presentation &
collection generation recommendations
and KPIs planning process
setup

Du sign-off

Actix & WSP Actix & WSP Actix Actix Actix Actix
Responsibility

Duration 1 week 2 weeks 1.5 weeks

82