Team – Motor Sharks

Jay Mehta Raghav Bansal Shobhit Todi Ashleen Kaur Tuli

- Pakka Baniya - Data Scientist -Strategist -Walky Talky Balance Sheet
Spec: Marketing Spec: Marketing Spec: Operations Spec: Finance
With an experience of A born leader, with Strong analytical CA from
B2B Sales in FMCD in-grained and logical person Chandigarh who
Industry, he is a analytical abilities, having rich likes to play with
Mechanical Engineer
a people person, industrial Nos & fond of
by degree, to be a
manager by who is goal experience in the challenges that she
profession and a oriented and fields of Pharma chose to fight killing
leader by example dedicated and IT Consulting course MBA
Industry Analysis

Source: Report on Study on electric mobility in India

 Industry Analysis

Ranking of Purchase Criteria

Source: Report on Study on electric mobility in India

Source: Report on Study on electric mobility in India

Source: Report on Study on electric mobility in India
 Company Analysis

Segmentation People and businesses who want Diesel engines and related technology around the
world

Customers expecting top quality design, manufacture, distribution network, service Strengths
Targeting and related technologies, including fuel systems, controls, air handling, filtration,
emission solutions and electrical power generation systems. 1. Leading manufacturer of Diesel Weakness
Engines 1.Heavy dependence on few suppliers
2. Consistent top line growth
2. Tough competition means limited
3. Strong R&D facility market share
4.Also has entered into related
Exceed expectations, consistently; Exceeding customer expectations by always being businesses like filters, turbochargers,
Positioning first to market with the best products batteries etc
SWOT
Opportunities
1.Opportunities in the Asian market Threats
2.Rise in the demand for Diesel engines 1. Intense competitive pressure
2. Rising labor wages in the U.S.
Competition For Cummins 3. Strategic joint ventures with Fluid
companies, OEM’s etc. 3. Potential Currency exchange losses
4. Growth in filtration market
5. Electrification sector

Detroit
Kirloskar Caterpillar
Engines
 CONSTRUCTION EQUIPMENT INDUSTRY ANALYSIS

2nd largest employer and contributor to economic activity, employing more than
35 million people

50% of the demand for construction in India comes from Infrastructure sector
with rest of it coming from Industrial, Residential and Commercial development.

Electricity, telecom, roads and bridges, irrigation, and railways, including mass
rapid transit systems account for more than 80% of total planned spending of
$1Trillion

The Indian construction equipment sector is made up of five main segments:

earthmoving equipment, road construction equipment, concrete equipment,
material handling equipment, and material processing equipment

Earthmoving equipment and road construction equipment account for close to

70% of India's construction equipment market

India's construction equipment market meanwhile, outpaced global growth

trends with the market estimated at Rs.208.4 billion at the end of last year

Key Challenge: Land acquisition delays, Clearance delays, Financing, Unskilled

manpower
 MATERIAL HANDLING EQUIPMENT INDUSTRY ANALYSIS

Indian Material Handling Equipment Industry accounts for 13% of Construction

Equipment Industry

Market is expected to grow at CAGR of 10% from 2016 to 2020

Increasing investment in Infrastructure development, growing penetration of

advanced technologies, rising demands for automation are primary factors
leading to growth of MHE sector

The different types of handling equipment can be classified into four major
categories: storage, engineered systems, industrial trucks, and bulk materials
handling

Currently, there are around 50 units in the organized sector for manufacturing
MHE in India, and several units exist in the small-scale sector as well

Given the Make In India initiative and the government’s focus on ease of doing
business, this industry presents several opportunities
 AUTOMOBILE INDUSTRY ANALYSIS

Currently, the automotive sector contributes more than 7 percent to India’s GDP.

India is currently the fourth largest automobile market in the world with total sales of 29.07
million units in FY 2018

Mini cars and hatchback cars have been the mainstay for the automobile industry in India, with
share around 50 percent and growth of 6 to 7 percent between financial year 2014 and 2017.

The country’s domestic sales and exports in the automotive market saw a jump in almost all
the verticals

Through the Automotive Mission Plan, the National Electric Mobility Mission Plan (NEMMP),
and other initiatives, the government seeks to achieve two objectives—facilitate long-term
growth in the industry and reduce emissions and oil dependence

In the Automotive Mission Plan 2026, the government and industry set a target to triple
industry revenues, to $300 billion, and expand exports sevenfold, to $80 billion

Sales of electric two-wheelers are estimated to have crossed 55,000 vehicles in 2017-18
 Business Model

Targeting the growing

automotive segment
keeping in mind the
strength of Cummins

Taking customer Using the R&D facility

feedback and change already available
according to ever globally for entering the
changing govt policy market

Providing after sales Tie-ing up with

service products Government to boost
specially designed for EV segment as a source
EV of revenue
 Go-To Market Strategy

EV segment &
parts for EV engine

Entering market in
2020, Creating
high presence by
India
2022 and leading
the segment by
2024

GTM
Tie ups with Tata
and other Growing market
companies which and need for
are investing alternative sources
highly in EV

Cabs &
Commercial
vehicles