1

A Complete Guide on
Blog Writing
An Overview 2
▶ What is Blog Writing?
▶ How to Start Blog Writing
1. Understand Your Audience
2. Create an Idea
3. Identify Your Keywords
4. Work on Your Topics
5. Create Quality Content
6. Optimize Your Blog
7. Promote Your Blog
▶ Summing the Stages of Blog Writing
▶ Avoid these mistakes
▶ Final Word of Advice
What is Blog Writing? 3

The term blog was coined when the original name - web log - was joined together.
Blog writing is a process of writing informative articles on a regular basis to keep
readers engaged. Some common types of blogs include:
1. Solution Blogs
2. Listicles
3. Checklists and To-do’s
4. Guest Blogs
5. Case Studies
 4

How to Start Blog Writing

Understand Your Audience 5

▶ The very first step to successful

blog writing is to identify your
audience.
▶ When you identify your audience, you
know their problems. This gives you a
lead to create topics.
▶ Identifying your audience also makes it
easy for you to decide how the tone of
your blog should be.
▶ Audience identification also helps you
choose the best platform to promote
your blog as per your target audience’s
preference.
Create an Idea (1/2) 6

▶ After identifying your target audience,

you now need to focus on creating an
idea.
▶ An idea is the seed to start your
blogging. To have a successful blog
post, you need a winning idea to
encapsulate the audience.
▶ Identify what is distinctive to your
industry.

Click here to come up with new blog ideas

Create an Idea (2/2) 7

▶ Generate an idea based on three main

factors:
1. Your existing customer’s feedback and
reviews
2. The common problems of your
target audience
3. An analysis of what your
competitors are doing
▶ Conduct research to identify the above
factors.
Identify Your Keywords (1/2) 8

▶ Keywords are phrases that online users

use to conduct online searches on
search engines.
▶ Identifying such keywords is
necessary as inclusion of these
keywords will make your blogs
SEO-friendly.
▶ An SEO-friendly blog will
automatically rank well and get good
traffic to your website.

Click here to know how to find the best

keywords
Identify Your Keywords (2/2) 9

▶ To identify keywords, you could do a

manual search on search engines by
typing some set of keywords in the
search query and analyzing how they
rank.
▶ In return, the search engine will also
give you some keyword suggestions.
▶ You could also use tools such as Google
Keyword Planner, SEMrush, Keyword
Tool.io, etc.
Work on Your Topics (1/2) 10

▶ You blog topic is the first thing a reader

reads and decides whether they want to
read the blog or not.
▶ This makes it highly crucial for you to
make topics that not only capture the
gist of your blog, but also the attention
of your target audience.
▶ Start creating topics by addressing the
common problems, queries and fears of
your target audience.
Work on Your Topics (2/2) 11

▶ Do not make long topics. Keep them

precise and under 65 characters.
▶ Try and include your keyword in the
topic for enhanced SEO.
▶ Make sure your topic is not
misleading.
▶ You could try using tools such as
ViperChill and Viral Nova to get topic
ideas.
Create Quality Content (1/2) 12

▶ A complete blog is the one that provides

quality information, which a reader came
seeking for.
▶ Give your reader that quality
content by doing a thorough
research of the data you are
providing.
▶ Do not forget to add images to make
your blog interesting.
▶ Do a thorough proofread to ensure
there are no grammatical and structural
errors.
Click here to follow the step-by-step proces
s of writing quality
content
Create Quality Content (2/2) 13

▶ Make your introduction crisp and add

the keyword in the introduction.
▶ Focus on providing complete
information in the main body of your
blog along with ample of examples.
▶ Add various links to your blog for added
information for the readers.
▶ Do not close the topic, instead end
with a question as it will encourage
the readers to get in touch with you.
Optimize Your Blog for SEO 14

▶ After creating your blog, you now need

to optimize it for search engines to get a
better visibility.
▶ For the on-page optimization of your
blog, you need to focus on the
following elements:
1. Title tag
2. Meta Tag
3. URL of your Blog
4. Alt text of your images

Click here to know how to

write SEO friendly content
Promote Your Blog 15

▶ With proper SEO, you blog will get a

good ranking on the search engine
results.
▶ Apart from that, you can also
promote your blog using these:
1. Social media platforms
2. Email subscription
▶ When choosing social media platforms,
choose the ones which are majorly used
by your target audience.
 Summing the Stages of Blog Writing 16

Researching Polishing Promoting

Ideating Formulating Publishing

Avoid These Mistakes! 17

▶ Not promoting your blog.

▶ Starting a blog without audience identification.
▶ Neglecting email subscription promotion.
▶ Not being consistent in regular blog posting.
 ▶ Focusing only on SEO and not quality content creation.
 ▶ Expecting immediate results and success after a few blog posts.
Final Word of Advice 18

Blog writing is beneficial for your business and there are different types of
blogs to choose from.

Writing blogs is a simple process of ideating, researching, formulating, polishing, publishing

and promoting.

There are certain mistakes that can come in the way of good blog writing. But these mistakes can be effectively
avoided.
Q&A

 When you identify your audience, you know their problems. This gives you a
lead to________.
 ________ are phrases that online users use to conduct online searches on search
engines.
 A complete blog is the one that provides _______, which a reader came seeking
for.
 With proper _______, you blog will get a good ranking on the search engine
results.
 Sum up the stages of Blog Writing