PRESENTATION

1
By- The Hope Shop
PROBLEM & MARKET
OPPORTUNITY
Introduction

The Hope Shop

Team members: Vikram Kanwar –

Apoorva -
 Problem/JTBD Questionnaire

The problem How to address

• Unorganized market of paper envelops • The manufacturers are mostly underprivileged
• The shopkeepers have random vendors visiting families
them and buy at different rates from each one • Help these people get resources and act as a
• There is no streamlined system wholesaler for the envelops they manufacture

Customer Expectation and Current State

Stationery shop • Streamlined and continuous delivery of
Vegetable shop newspaper envelopes from a trustworthy
Confectionery shop source
Supermarkets • Buying from fragmented players at different
General stores prices

Yes, this seems like a problem worth solving because due to ban of plastic, these envelopes are in high
demand and a continuous flow will help organize the market. Also, there is no competitor in the market
right now.
Problem Interviews

• Showcase your problem interviews for your customer segment:

• Interview at least 10 customers
• Show videos, quotations from the problem interviews which prove
that customers think that they are facing a “must-to-address”
problem.
• Ensure that the videos (if any) or the quotations are short and crisp.

Note: You may use any other template of your choice for the presentation as long as you
cover all information being sought here.
 Identifying Customer Segment & Niche
Segmentation
By geography - In Shimla - Khalini, New Shimla, Kasumpti, Vikasnagar, Others
By behaviour – Small roadside vendors, Vegetable shops, Confectionery shops, Supermarkets, General
stores
New Khalini Kasumpti Vikasnagar Others
Shimla
Small roadside 1 2 2 2 4
vendors
Vegetable shops 1 2 2 2 4
Confectionery 2 3 3 3 4
shops
General Stores 1 2 2 2 4
Supermarkets 2 3 3 3 4
Identifying Early Adopters

<Copy-paste table no. III from your activity sheet on early adopters.>

Note: You may use any other template of your choice for the presentation as long as you
cover all information being sought here.
Customer Persona

<Copy-paste your Customer Persona from the activity sheet. You need to first
create your customer persona as per the instructions given in the activity. You
can download the activity from Slide 5 of the Week 2 handbook.>

Note: You may use any other template of your choice for the presentation as long as you
cover all information being sought here.
Thank You!