CAMPUS TEAM NAME TEAM MEMBERS

INSTRUCTIONS
LIME 10 Case Study and Timelines Case Submissions

• For LIME Registrations, Case Study Problem, • Mention your Team and Campus names on Slide 1
Solution Template and Submissions log on to:
• Unilever Dairies India FB Page: https:// • Answer each question precisely & within the space
bit.ly/2N61HZT
OR • You can use images, charts or videos to present your ideas
• Unilever Dairies India on Dare2Compete:
https://bit.ly/2NkZNVj • Size of submission should not exceed 10 MB

• Team Registrations close on August 11, 2018
23:59:59 Hrs
• Case Submissions close on August 13, 2018
23:59:59 Hrs
• Follow the below naming convention in the final PPT
submission to avoid disqualification:
<Campus Name>_<Team Name>_<Initials of FirstNames of
Team Members>
Eg: IIMA_Lemonades_AGK.pptx
(where Team Member Names are - Aditi, Gaurav, Karun – in alphabetical order)

Shortlists for all LIME 10 Rounds will be declared exclusively on Unilever Diaries Instagram Page
 TARGET GROUP(S) OPPORTUNITY SIZING

Opportunity
size (Rs. Cr/yr)
(Enter here)

Describe the TG(s) you deem most relevant for a Ready to Eat offering, and why you think so
What is the size of the opportunity for this mix? Briefly describe how you have arrived at it.
CRAFTING THE MIX
MIX DEPLOYMENT

INSIGHT

Investment
(Enter here)
PRODUCT
Time to 1cr
(Enter here)
PROPOSITION

You need to hit a revenue of 1cr – how much investment do you need? List 3 activities you will spend
BRAND this on and why? How quickly can you hit the 1cr target?

PRICE

Briefly describe the marketing mix – starting from the underlying consumer insight, put down a consumer-
facing description of the product and proposition. Which HUL brand would you launch it under and why?
How would you price it? Explain in no more than one line each.