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Marketing
strategy
MARKETING PLAN:

Scan Lab will leverage its competitive edge of

having the most advanced equipment with a
seasoned, nationally recognized radiologists,
technician, consultant, providing all of the
analysis. Scan Lab will employ a marketing
strategy that will communicate the message
that offers state of the art technology and
medical analysis, developing an awareness
regarding Scan Lab’s strengths and
distinctiveness.
 Ways to promote:
We will be reaching to our patients by different
channels, like advertisement, by creating Facebook
page, a website, by distributing flyers to our in-contact
physician and technicians for referring patients.
We will be approaching our patients and introducing our
lab by different ways.
Op
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Pro
sup duct
ply

Reg
ula
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Op
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Sys
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Sta
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Loc
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fac
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 Operations
OPERATIONS

PRODUCT SUPPYLY
We will be buying our product from Associated
Distributed PVT limited it is a private company
running from 55 years located in Islamabad. We CONTRACT PAPER
are attaching contract paper here for the supply of
equipment’s and also mentioning the company’s WITH SUPPLIERS
terms and conditions, delivery time of
equipment’s, and warranty of the product and all
the information related to company its name
address, all mentioned in contract paper.
 operational
control
As we have a new startup, we will take our investor
in confidence by saying that we have studied our
competitors.

As we have a new startup, we will take our investor

in confidence by saying that we have studied our
competitors and our plan will definitely

work
•.
Regulations
There are no chances of business failure or startup failure because people of
Muzaffarabad need this type of lab which will be providing all the facilities
all the diagnostic test at a place
 System
We will be storing data of our patient aur their test in
computers, in our labs and all the data related to appointment
taken from consultations, all the reports data, in our computers
we will be having 3 accountant who will be taking care all
t.hese stuffs
Stage of development
We will be storing data of our patient aur their test in computers, in our
labs and all the data related to appointment taken from consultations, all
the reports data, in our computers we will be having 3 accountant who
will be taking care all t.hese stuffs
 Location and facilities
Location:
Medicare Diagnostic Scanning Lab Main Street Muzaffarabad

Med Lab Diagnostics, First Floor, Usman Plaza· (058224) 48899.

Open 24 hours.
Facilities provided by our lab:
• Special arrangements, Timings for aged people(room), pregnant women
• Air-conditioned rooms
• Well-mannered staff
• Consultants
• Medical support services
• Special mobile equipment for disabled persons
• Timely given reports also at the website
• 24 hours open
Production
process
Managemen
t

Management summary
Scan Lab will be led by expert
technicians and radiologist who received
their medical degree in their respective
area from National University of Medical
sciences NUMS, Pakistan renowned for
Producing Doctors.
 Scan Lab will require the following positions/responsibilities:
Chief executive officer: We have one chief executive officer named
as Dr MASOOD.
Chief diagnostician: We have chief diagnostician named as Dr
Amjad.
Human resource and manager: We hire Dr Shan as human resource
manager.
Lab technicians: we hire eight lab technicians who will be
responsible for the operation of the machines
Accountant: we hire three experts as accountants who will be
responsible for the clerical duties and bookkeeping.
Marketing executive: we hire two experts as marketing executive.
Radiologist: we hire 5 expert radiologists for consultation and
medical support services.
Cleaner: we hire four people as cleaner.
Security guard: we hire 2 security guard
 Sec
pro tion 8
po s
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Ob
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Au
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Pu r
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Int
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Des
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Bu
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Qu
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Co
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 OBJECTIVE
Following proposal presents a startup of an
advanced lab, diagnostic scanning LAB. It
is for to solve the problems of the people of
Muzaffarabad based on advanced
technology and machines, which is
becoming a significant demand for Solving
the problems and issues of the people of
Muzaffarabad
 AUDIENCE:
Our audience mainly will be the patients, of all
ages, Senior citizens, Young and Adults, Teens
and kids, Referral patients, Regular health
checkup. Or early adaptors will be aged
people, considering that senior people need
attention, care, and consideration, we will be
aim at making special arrangements for them.
 PURPOSE:

The purpose was to serve mankind or people

of Muzaffarabad: who are not getting proper
checkups, test reports, and especially
women facing problem for the detection of
breast cancer; they have to go to another
city for checkup
DIAGNOSTIC AND TREATMENT SERVICES:
We will be providing different services:
• MRI.
• Fluoroscopy.
• Mobile Xray unit.
• Mammogram.
• DEXA scan.
• EET, Coronary heart disease.
• Digital x-rays for chest.
• Ultrasound for echocardiogram and vascular diseases /pregnancy
monitoring.
• Cardiovascular stress testing.
• CT SCAN.
 QUALIFICATIONS:
Our team includes Award winning consultants and
professional Radiologist, and they have experience
of more than 10 years. We are providing here the
qualification of some of our staff if u want to get
information about other staff, we will provide you
Detailed information upon request. CVS of our
radiologist and consultant attached in appendix.
 CONCLUSIONS:
This very effort is being done to
give society a better prosperous
way of spending life.