Zafar Rice Mills Ltd.

Operations management Final Project

 Group Members

 HUSNAIN MATLOOB

 HASSAN RAZA

 MOATER IMRAN

 UMAR ZAFAR

 FERIHA
 INTRODUCTION

 Zafar Idris Rice & Processing Mills is a well known

name in rice industries of Pakistan which grew up
with a ideology to producing fine quality rice in the
region. From 1950 they start the processing in the
mills and in 2003 the add up the inventory and boost
up the production to a larger level.
In 2003 a completely programmed parboiled plant
and best of its sort was arrangement at Zafar Idrees
Rice and preparing factories.There hygienically pure
extra long grain thoroughly cleaned and hygienically
produce rice, capacity 40,000 Tons per annum.
 ORGANIZATIONAL
STRUCTURE
 Their corporate and managerial hierarchy is given
as below.
 The structure of company is Centralized.

 Dr .Capt. Zafar Iqbal (Chief Executive), Mrs.

Shahnaz Zafar (Managing Director), and Nadim
ldris (Director).
 VISION & MISSION

 “Our prime ambition has to been to achieve

recognition for quality of Pakistani rice at world
level”.
 Provide quality rice most hygienic conditions.

 No compromise on quality.

 Buyer’s satisfaction and commitment honored.

 Latest and modern technology

 PRODUCT LINE

 Long Grain Super Basmati/Parboiled White.

 Extra Long Grain 1121/ Parboiled White.

 Long Rain Basmati 385.

 Parboiled/ White.

 Non Basmati 386 IRRI6 IRRI9 IRRI Fine Suprii.

PROCESSING
STEPS:
• Pre cleaning
• De stoning
• Par boiling
• Husking
• Husk aspiration
• Paddy separation
• Whitening
• Polishing
• Grading
• packing
 Inventory Management

 Inventory management refers to the process of ordering,

storing and using a company's inventory. This includes
the management of raw materials, components and finished
products, as well as warehousing and processing such items.
 The total yield of the mill is about 80,000 tons per year which
is also equal to 10 ton / hour. Mill has large warehouses for
the storage which can store the rice for long term safely.
 As the production and polishing season is over the mills start
sending big containers to port for export and other Basmati
rice to Retailers and brands.
 Customer group

 Zafar Idris & Co. is following international strategy

cause of export of their quality rice to Middle East,
European Countries, Canada, and Iran. Although rice
is the second largest exportable crop of the country
after cotton, the country has historically underutilized
its potential to earn foreign exchange reserves from its
exports.
 While it also covers the need of Local market, as it is
situated at central Punjab region where the rice buyers
are taking the market. Where Retailer and whole
sellers are looking for commission.
  Strength: Their main strength is innovative
and efficient management highly trained
and committed labor force, latest
SWOT technology, R & D, and organizational
culture based on team focused culture.
Analysis:  Weakness: Their weakness is based on weak
financial positions and lack of good
distribution network nation wide. They took
heavy loans from banks to expand their
utility and import latest technology.
 Opportunity: Their main opportunity is
based on increased population of Pakistan,
opening of multinational restaurants,
increased consumption of quality rice which
is favoring their business growth. Also
Pakistani rice is well known and well
reputed in the world market that also shows
good opportunity for our rice industry.
 Threat: Inflation, new entrants in rice
processing industry, energy crisis( Load
shedding and Sui Gas shortage), domestic
violence and terrorism, and political
instability of Pakistan.
 Forward/Backward
Integeration:
 Forward and Backward Integration:

 Forward and backward Integration enables a rice

mill to be more competitive, As the first buy the
good quality of paddy at low cost and then do all
the process with a controlled cost usage and
increases the value of product. And after the
production process they also market it.
 Recommendation

 Recommendations:

 Upon our analysis of Zafar Mills Pvt. Ltd as an organization and their
activities regarding their business, we have the following recommendations.
 They should install their own power generation plant so they can avoid
interruptions and cycle time wastage.
 They should install a new Sheller plant that can produce up to 50,000 tons/
year to match with the processing capacity.
 They should build new warehouses to hold their processed rice and raw
material to avoid wastages and losses.
 They should go for vertical backward and vertical forward integration.

 They should focus on local and national efficient advertisement to make more
awareness to consumers and dealers about their quality rice.