PRICING STRATEGIES OF

ADIDAS AND NIKE

Presented by-
Deepanshi Ahuja
(1902570010)
Adidas is a global public company and is one of the largest
sports brands in the world. It is a household brand name
ADIDAS
with its three stripes logo recognized in markets across the
world.
Nike, Inc. is an American multinational corporation
that is engaged in the design, development,
manufacturing and worldwide marketing and selling
of footwear, apparel, equipment, accessories and
services.
DIFFERENT TYPES OF PRODUCTS

ADIDAS NIKE
1. Footwear- Running shoes, 1. Footwear- Sneakers, Boots for Strikers,
Basket ball shoes, Football Mid-fielders, Defenders.
boots, Cricket shoes, Running  
shoes, Training Shoes. 2. Apparel- Shocks, Shorts, Jackets, Jersey,
Tops/Polo, Headwear.
2. Apparel/ Clothing- Jackets,  
Shorts, Shirts. 3. Equipment- Balls, Bags, Watches.
 
3. Equipment- Bags, Glasses, Hats, 4. National team gear- Jersey for Brazil,
England etc.
Basketball, Football.
 
 
5. Club gear- Club jerseys like Man U, Real
  Madrid , etc.
 PRICE STRATEGY
ADIDAS NIKE

1. Skimming prices- The key 1. Value-based pricing strategy- Value-

based pricing and marketing is a
objective of a price skimming
business strategy in which a company
strategy is to achieve a profit
sets prices and promotes products
quickly. Companies often use based on the value consumers
price skimming when they lack perceive a service or good to have.
financial resources to produce
2. Premium pricing strategy- Premium
products in volume. pricing is the practice of keeping the
price of one of the products or service
2. Competitive pricing- A artificially high in order to encourage
competitive-based pricing favorable perceptions among buyers,
strategy may be employed when based solely on the price.
there is little difference between
products in an industry.
 CONCLUSION

 Prices of products of both Nike and Adidas are

high, and Nike products' price are
overall higher than Adidas. Pricing
strategy used by Adidas is that of market
skimming strategy. In order to remain relevant
in the market, Nike uses the competitive and
different pricing strategy from those of Adidas
THANK-
YOU!!!