BANGALORE SCHOOL OF

BUSINESS

Presenter Name:-BREAKERS
EMAIL: breakers.bsb@gmail.com
Best Western International, Inc.
PROJECT MEMBERS:

• S. CHANDRA SEKHAR ( LEADER )

• S. LAKSHMAN RAJU
• M. VENKATESH
• P. KIRAN KUMAR REDDY
• DEVENDER SINGH RANA
• SHEETAL
• SHRUTI SRIVASTAVA
• POONAM
• UTSAV ANTONY MONDAL
• RAJ KUMAR
• AJAY ADHIKARI
• SOMANADH CHANDA
• ABHISEKH TIWARY
 Best Western International

•“BEST WESTERN” is the world's largest hotel chain.

•it has over 4,000 hotels in nearly 80 countries. The chain,
with its corporate head quarters in Phoenix, Arizona.
•operates more than 2,000 hotels in North America alone.
•It has a marketing program involving placement of free
Wi-Fi access hotspots in its hotels.
•Since 2002, Best Western International has begun
creating an upscale brand for some properties located in
Europe and Asia: Best Western Premier.
 Contd….

• Unlike other chains, which are often a mix of company-

owned and franchised units,
• Each Best Western hotel is an independently owned
and operated franchise. Best Western does not offer
franchises in the traditional .
• Best Western operates as a non profit membership
association, with each franchisee acting and voting as a
member of the association.
 History

• Best Western began in the years following World War II. At the
time, most hotels were either large urban properties, or smaller
family owned roadside hotels.
• In California, a network of independent hotel operators began
making referrals of each other to travelers.
• This small and informal network eventually grew into the modern
Best Western hotel chain founded by M.K. Guertin in 1946.
• The name "Best Western" was a result of most of their
propertiesh originally being located in the Western part of the
United States west of the Mississippi River.
 Contd….
•From 1946 to 1964, Best Western had a marketing partnership
with Quality Courts, the forerunner of the chain known today as
Quality Inns.
• whose properties were located mostly east of the Mississippi
River, and thus not in direct competition with Best Western.
• " By 1967, the "Best Eastern" name was dropped and all hotels
from coast-to-coast got the "Best Western" name and Gold
Crown.
• A move that would further enhance an already successful
marketing brand into the "World's Largest Hotel Chain" by the
1970s.
 IN INDIA
• The Best Western Group of Hotels in India boasts of
some of the best hotels in India.
•The hotels are located the prime tourist locations of India
like the marvelous city of Mumbai, Chennai, Kolkata,
Hyderabad, Khajuraho, Dehradun, Varanasi and Kovalam.
•The hotels run by the Best Western Group in India offers
simple luxury and privacy at the same time.
•The hotel packages offered by the Best Western Group of
Hotels are such that they suit the needs of various
tourists.
•The Best Western is a brand name ensuring competitive
pricing, quality accommodation and a consistent
dedication to guest satisfaction.
 Contd….
•Best Western International is the world's largest lodging
brand in budget category with more than 4100
independently owned and operated hotels across 84
countries through out North America, South America,
Europe, Asia, Africa, the Middle East and in South Pacific
besides India.
•Best Western has received an award of 'Best Value of
Money Hotel Chain' in Europe for three consecutive
years.
•In the various hotels of the Best Western Group the
world class amenities are backed by the unique
experience of the holiday spot.
•Get ready for the best of holidays at the most reasonable
rates.
Corporate logos of Best Western
Best Western's "Gold Crown" logo was introduced in 1964
and would continue with a few minor revisions over the
next 30 years until it was replaced by the current blue and
yellow logo in 1994.
 Quality Best Western - Best Western Hotel
Book now
* Provide guests with the best service is the commitment that every Best
Western hotel living with the active participation: standardize the service
up means, in fact, reinforce a unified image of efficiency, quality and
courtesy.

* Best Western quality control is to improve not only the level of

cleanliness and maintenance of structures, but above the level of services
offered by each hotel and the focus in meeting customer needs.

* Each structure must have minimum standards that guarantee to satisfy

different customer needs.

* For rest and relaxation, for example, requires the soundproofing of the
room, the blackout, a TV and at least one music channel.
 CONT…
* For information and security are required: English News, a guide to
the services offered complete instruction in an emergency, with double
doors closing and possibly electronic key.

* They are also required elements, in addition to the essential, such

as: full length mirror, double dustbin, letterhead and envelopes,
writing pads and pens, Tea / coffee, clock room, shampoo bottle (not
bags), courtesy of additional items, hair dryer and coat hook in the
bathroom, in addition to availability of rooms for non smokers.

* The "Quality Control", impartial and consistent, is a kind of

guarantee, implemented together in order to improve customer
service.
Some of the Best Western hotels are:-
 Some of the Best Western hotels located in:-

Best Western Hotel in Mumbai Best Western Hotel in Chennai Best Western Hotel in Kolkata
The Emerald Best Western in M Ambica The Kenilworth Best Western i
umbai Empire Best Western in Chenn n Kolkata
ai
Best Western Hotel in Hyderabad Best Western Hotel in Khajuraho Best Western Hotel in Dehradun
Hotel Amrutha Castle in Hydera Hotel Greenwood Khajuraho Hotel Madhuban in Dehradun
bad

Best Western Hotel in Varanasi Best Western Hotel in Kovalam Best Western Hotel in Gurgaon
Best Western Kashika in Varana Best Western Swagath Holiday Best Western Country Club res
si Resort in Kovalam ort in
Gurgaon
Best Western Hotel in Cochin Best Western Hotel in Thiruvanth Best Western Hotel in Jodhpur
The Avenue Regent Best Weste puram Ranbanka Hotel in Jodhpur
rn in Cochin
Swagath Hoilday Resort Best
Western in Thiruvanthpuram
Best Western Hotel in Mysore Best Western Hotel in Goa Best Western Hotel in Madurai
Ramanashree Mysore Best West Best Western Resorte Marinha Best Western Germanus
ern in Mysore Dourada in Goa in Madurai

Best Western Hotel in Pune Best Western Hotel in Mathura

Best Western The Pride in Pune Best Western Radha
Ashok in Mathura
 Types of rooms
 King guest room

Two Queens Guest Room

 Miniature Suite

 Jacuzzi Suite

 Three Moon Suite

January 1 - April 30
2010 Rates by Season
King Bed $109.50
Two Queen Beds $114.50
Mini Suite $134.50
Jacuzzi Suites $250.00
Three Moon Suite $350.00
May 1 - May 31
King Bed $119.50
Two Queen Beds $124.50
Mini Suite $144.50
Jacuzzi Suites $250.00
Three Moon Suite $350.00
June 1 - September 30
King Bed $149.50
Two Queen Beds $159.50
Mini Suite $164.50
Jacuzzi Suites $250.00
Three Moon Suite $350.00
October 1 - December 24
King Bed $109.50
Two Queen Beds $114.50
Mini Suite $134.50
Jacuzzi Suites $250.00
Three Moon Suite $350.00
December 25 - December 31
King Bed $119.50
Two Queen Beds $124.50
Mini Suite $144.50
Jacuzzi Suites $250.00
Three Moon Suite $350.00
Brazen promotes 24 hour Best Western social
media giveaway
 Best Western is using Twitter and Facebook to give away weekend
breaks every half hour for 24 hours.
 Brazen will be promoting the campaign through travel and
competition enthusiasts online, in order to increase the independent
hotel chain’s follower/friend numbers as the promotion goes on.
 We will have a lot of exciting news for guests in 2010 and want to
attract thousands of friends and followers through this giveaway to
ensure we have the perfect platform for two way communication in
the months to come.”
 When the campaign starts next week, Twitter and Facebook users
will be set a question every 30 minutes about a specific hotel and
they’ll then have just 15 minutes to respond. All the correct answers
will then be entered into a prize draw for a break at that hotel.
 Awards

* Best Western received Hotel Vikas diamond award in 2010.

This award is reported to be given under Family Friendly
Hotel category to Best Western.
* Best Western CEO – “DAVID KONG” accepted this award
 Current Phoenix Job Openings at Best
Western International, Inc
 Director of Marketing Programs
 Senior Accounting Clerk International
 Senior Java IT Engineer
 Inbound Sales Reservation Agent FT
 Inbound Sales Reservation Agent PT
 Contact Center
Inbound Reservations Manager
 Director of Marketing Programs
 CONCLUSION

It was really a very great experience to study about “best western

hotels”. After going into all its aspects i.e. its customer careing , policies, pricing
strategies, mentainings etc. we can conclude that the hotel’s is excellent on all the
fronts. indicates that the best western hotels is also loyal towards the society, and
all such social responsibilities are very necessary to build a strong customer base.
Through its comprehensive range of qualities it touches the lives of
all customers, in all age groups, across all social boundaries and all over the
world.
THANK U